“It’s a million dollar idea.” If you’re a “Seinfeld” fan, you know that line is from The Muffin Tops episode; the one where Elaine gives her former boss Mr. Lippman the idea to open a muffin top shop because “I don’t like the stumps.” She sells him on the concept, convincing him that the tops are the best part because they’re “crunchy and explosive and where the muffin breaks free from the pan and does its own thing.”
Now, one of the writers of that episode is asking much more for the idea: $1 billion. Spike Feresten wants to be compensated for the line of muffin tops McDonald’s is about to launch. Of course, he’s kidding (we think).
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McDonald’s announced last week that muffin tops would be arriving in locations across the U.S.. “We continue to look at ways to offer new breakfast menu items and experiences at the compelling value of McDonald’s. This includes our commitment to coffee, and continuing to give customers more tastes and choices from McCafé,” a representative for McDonald’s said in a statement.
In a video posted on TMZ , Feresten says, “What took so long? This episode was written 21 years ago.”
He says it’s critical that McDonald’s use the same slogan as the one in the “Seinfeld” episode.
“Top of the muffin TO YOU…exclamation point. That’s the most important part,” Feresten said.
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“Secondly, you’re going to have to pay me a billion dollars, but I’m going to use that money very wisely; I’m going to buy a bigger car collection than Jerry Seinfeld and make him feel bad. So, that money will be put to good use.”
He says if one and two aren’t possible, McDonald’s can just sponsor his podcast, Spike’s Car Radio.