I’m starting to believe South Park creators Matt Stone and Trey Parker actually want to start a marijuana business. In its last season, which aired last year, a through line plot involved Randy Marsh moving away from the city, full of violence and trauma, and into the country to start a marijuana farm. To represent Randy’s mission of purity, he named his operation Tegridy Farms.
Over the weekend, the South Park Studios YouTube page released a video parodying the giant corporate players emerging in the cannabis industry. No company took more of a direct target than MedMen, as the South Park guys seem to be directly satirizing the retail chain’s promotional ad directed by Spike Jonze and starring Jesse Williams. The clip begins with direct references to MedMen’s “New Normal” campaign, before transitioning into a quite funny takedown.
Warning: A couple images, including one corporate cannabis fellow enjoying coitus with a pig, is very NSFW.
“Our country did lose its way and begin a War on Drugs that was and still is just a war on people,” Randy Marsh narrates in the video. “And then a bunch of young corporate banker types come along telling us we’re all in the ‘new normal,’ as they try to turn god’s green miracle into an easy buck for themselves.
“They even hire fancy Hollywood directors to make them look all hip and cool,” Randy continues. “But you know what? Fuck those guys. They ain’t got no integrity.”
MedMen has faced serious scrutiny this year. Its former CFO James Parker alleged in a lawsuit he was wrongfully terminated after confronting company executives for unlawful behavior and racist comments. In addition, the company is under pressure from considerable financial woes, as we reported back in April.
But as Marijuana Moment reported, the South Park creators could be doing more than just poking fun here. Tegridy Farms LLC has been officially registered in Colorado and Oregon, though reports remain unclear if the South Park guys are behind it.
The clip concludes with Randy announcing that 100% of Tegridy’s profits will be donated to charities “that work to right the wrongs of the drug war until weed is legal nationwide.”
“You see, that’s Tegridy. Those other guys? No Tegridy,” he says. “Do you want some fucking Tegridy? Don’t you wish everyone had some goddamn Tegridy? Well soon, everyone can.”
We can only hope that everyone will have some Tegridy soon enough.