The Austrian government issued a statement warning people against kissing cows. Why? Because there’s a “Cow Kiss Challenge.” The government’s message was clear: Don’t be dumb. Don’t do it.
Per The Guardian, the KuhKussChallenge, a term that sounds a little nicer than the English translation, first appeared on the web May 15. It was launched by an app called Castl, urging people from Switzerland and other German-speaking countries to seek cows and kiss them “with or without tongue” in order to raise money for a charity. There’s not a shred of common sense here.
The Austrian agriculture minister, Elisabeth Köstinger, said in a statement:
“Pastures and meadows are not petting zoos – actions like these could have serious consequences.”
You don’t say?
While the charity isn’t specified, it does explain how balancing tourist activity with cattle farming is a complicated issue for Austria, especially in the areas where there’s a lot of mountains and interaction between the two. The country’s economy is heavily influenced by tourists and the business they make in their farms. Still.