A picture of a plain old egg just became Instagram’s most liked post. Kylie Jenner’s pregnancy announcement took this coveted spot after nine months of intrigue and speculation regarding her pregnancy and relationship with Travis Scott.
Egg Gang, an Instagram account with just one post, uploaded the picture of the egg on January 4th, directly stating that they wanted to break Kylie Jenner’s record. The post beat Jenner’s record late Sunday and it currently has 32 million likes.
The Washington Post spoke with an anonymous member of the Egg Gang who’s located in London. In an email interview they said the idea of the egg post germinated during their first Friday of Dry January.
“I thought it would be an interesting experiment to try and beat the record with something as basic as possible. Which led to me deciding on the egg. I guess it’s also a comment on celebrity culture and how fragile and easily cracked it is (pun intended),” they said.
Viral social media posts have become a staple of sorts in the last couple of years, with random items like eggs and chicken nuggets dethroning celebrity images and the like. It’s almost as if we like these pictures out of spite, to remind celebrities that they don’t have that much power.
As for the Egg Gang, their next logical step is selling merchandise. See you soon with your $1,000 egg t-shirts.