Congrats must go out to Netflix for coming up with an ingenious way to promote their Gilmore Girls: A Year in the Life premier on November 25.
No need to keep dreaming of moving to Stars Hollow (it’s time to come to grips that it’s a fake town). Now, you can get a taste of the real fake thing, including free coffee at Luke’s while supplies last. Here’s the deal.
It just so happens that Wednesday is the 16th anniversary of the show, which follows the relationship between Lorelai Gilmore and her daughter Rory for seven seasons. And while the plot lines may have changed, one thing always stayed the same: coffee at Luke’s. It was the heartbeat of the series and Netflix is transforming 200 coffee shops across the country into Luke’s Diners for the show’s Sweet 16.
USA Today reports that each “Luke’s” will include décor from the show: Luke’s signs, Luke’s aprons, Luke’s backwards caps and Luke’s coffee cups covered in Gilmore Girl quotes. And maybe even the famous “no cellphones” sign. Oh, that Luke!
UPDATE: People are going insane for these pop-ups. #LukesDiner is now trending on Twitter.
— hye jun? (@hyejunie) October 5, 2016
— Jessica Derschowitz (@jessicasara) October 5, 2016
— Megan Mitchell WLWT (@iMeganMitchell) October 5, 2016
— Drew Barnes (@drewbarnes502) October 5, 2016
— Amanda Reitenbach (@pandamonium2292) October 5, 2016
— Melissa Dorwani (@mDorwani) October 5, 2016