Finally! Someone is calling out Yelp for its ridiculous “Elite Squad” reviews by flooding the site with hilarious videos.
Bon Appétit brings us the story of how Hollywood director Dave Green (Teenage Mutant Ninja Turtles) and actor Joe Cobden (Fargo, The Day After Tomorrow, The Vow) teamed up to take advantage of Yelp’s 12-second video function. Instead of terribly lit videos of chocolate lava cake and tiki cocktails, their videos are more like short movies.
All of their videos, starring Cobden, are posted on the Instagram account Toothpix, their Yelp username.
Says Bon Appétit:
Toothpix is a way for them to work with people and ideas that they miss out on in their high-profile Hollywood day jobs. Here, there’s truly no expectation of what one of these videos might look like.
In just three days, they’ve more than tripled their Instagram following. Perhaps a web series is not far behind.
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