Tuesday, October 4, 2022

The Fresh Toast In The Press: Early October 2016

It’s been an exciting couple of weeks around TFT headquarters.

As you may have heard, we had a super fun and packed launch party in New York City last week. Before and after the launch, several news outlets spoke with our publisher, JJ McKay and editor in chief Kelly Barbieri to find out what we are up to and where we are headed. Some highlights from all the excellent press:

*Politico provided the earliest glimpse of our plans, and noted that investors in the company include Dan Nordstrom, of the Nordstrom family; Jeff Barish, a Condé Nast veteran; and Carolyn Kelly, a former president of The Seattle Times.

*Crain’s caught up with us just after the big bash and pointed out the good timing of launching the site:

The site’s launch is timed to take advantage of changes in the public’s attitude toward the drug that may accelerate come November. New York legalized medical marijuana in 2014. Five states, including California and Massachusetts, have measures on the ballot that would legalize recreational use and another four states will be voting on medical marijuana programs. A total of 25 states plus the District of Columbia have legalized pot in one form or another.

Entrepreneurs and investors have been rushing to create products targeting a middle-of-the-road crowd.

*Fox News sat down JJ and Kelly just before the launch party:

JJ discussed the site, which has an office in the Gowanus section of Brooklyn, is trying to appeal to mainstream cannabis users not traditionally served by so-called stoner magazines.

*GeekWire published one of our favorite pieces on TFT so far. The site quoted McKay as saying that The Fresh Toast’s target audience sees cannabis “as one facet of their daily life. It’s not a definer. They look at it like vodka or lattes or aspirin.”

For all the great coverage we’ve received so far, check out the Press page right here. Thanks for taking a look and happy reading!



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