This cocktail has made the rounds on social media and events….and has become a raging success.
This cocktail has been a honey of a success…and a refreshing change at sporting events. The Grey Goose Honey Deuce is the official cocktail of the US Open. The drink returned this year to a roaring success. The name comes from a word play on the tennis term deuce (a tie score of 40-40) and the honeydew melon garnish. Refreshing, intoxicating and popular – the drink has been gushing out of court side bars at $23 a pop.
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The US Open is a premier tennis tournament sponsored by big hitters like American Express, Mercedes Benz, IHG Hotels and Resorts, Rolex and Emirates Airlines. The well heeled, the super rich and the famous flock to the stands. Anna Wintour was there along with celebrities at Arthur Ashe stadium. Spotted at the event was Phoebe Dynevor, Hugh Jackman, Zoey Deutch, Lindsay Lohan, Alec Baldwin, Kerry Washington, and Alicia Keyes. The crowd knows how to drink and drink well…and this cocktail has done well. This year they ordered over 550,000 Honey Deuces, over 100,000 more than last year. Roughly $12.65 million plus tips were spent over the two weeks of the tournament.
But you don’t have to fly to New York and hobnob with the crowd to have your own. You can make it at home and imbibe. Here is how to make your own Grey Goose Honey Deuce.
Ingredients
- 1 1.4 oz Grey Goose Vodka
- Fresh Lemonade
- Premium Raspberry Liqueur
- Honeydew Melon Balls
Create
- Fill a chilled highball glass with cubed ice and add Grey Goose Vodka
- Top with fresh lemonade and raspberry liqueur
- Garnish with a skewer of 1 or multiple frozen honeydew melon balls
Beer has been the staple of sporting events, but stadiums around the country have been changing their drinks menu while adding sponsorship dollars to the coffers. In 1989 Evian water wanted to reach hot and thirsty affluent customers, so they became an official sponsor of the US Open. The tennis set has had beverage-centric partnerships ever since. And this has translated to other events from the Kentucky Derby to football adding it to their menu.
