Saturday, December 2, 2023

Weed Sales Expected To Rise This Much Ahead Of Super Bowl

This year, consumer experts predict high demand for marijuana products ahead of Super Bowl Sunday.

In not surprising news, cannabis experts expect product sales to rise by a significant bump ahead of Super Bowl Sunday.

MarketWatch reports that last year, cannabis sales jumped 33% the Friday before the Super Bowl and increased 22% that Saturday. Interestingly, cannabis sales dropped by 28% on Sunday, becoming the day of worst sales during the months of February and March, likely because people already has their stash by the time Sunday rolled around.

These numbers were gathered by Surfside, a New York-based tech company that spoke with MarketWatch and provided their predictions for this year’s cannabis sales, expecting an uptick now that more people will likely gather.

watching TV
Photo by Nico De Pasquale Photography/Getty Images

RELATED: Is The Tide Turning On Super Bowl Weed Ads?

“The Super Bowl being in California may help as well. We tend to see that when events are held in a state with recreational cannabis, you get a large influx of tourists that may be from other states that aren’t fully recreational and we see an uplift from that,” said Jon Lowen, Surfside CEO.

Weed isn’t the only thing people are stocking up on ahead of the Super Bowl. MarketWatch reports that consumers are planning on buying snacks, team apparel, TV and home theater gear, and even grills, coolers, and chairs for gatherings with friends.

RELATED: Are This Many NFL Players Really Using Marijuana?

A trend you’ll likely notice if you have a Super Bowl party is that items will be much more expensive. According to the Consumer Price Index, goods and services surged 7.5% in January due to inflation. This is due in large part to labor shortages, supply-chain problems, product shortages, and increasing consumer demand.

It’s expected that shoppers will spend $14.6 billion on food, drinks, apparel, and decorations.


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