Last week, the condom company Durex announced it was getting into the jeans business in India. That’s right, one the world’s top manufacturers now makes denim.
Mashable reports the company even nabbed popular Bollywood actor Ranveer Singh as a celeb endorsement for the new product. “Hey guys, it fits really well,” he says in a trailer clip released on Tuesday, which you can watch below.
The company seems aware of how ridiculous the concept is, and has even tweeted out a link to a meme generator to promote them.
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— Durex India (@DurexIndia) March 23, 2017
If you were hoping to buy a pair of Durex jeans, you’re in luck: The denim pants went on sale this week.
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