Helping to feed the hungry has never been easier, especially if your Instagram is inundated with food pics, like every other person on social media.
In an astute move that will not only combat hunger, but thin the herd, Land O’Lakes is donating 11 meals for every food pic deleted on Instagram.
And it’s easy to do.
Simply synch your Instagram account with the Delete to Feed website, and they’ll keep track of how many photos have been deleted. Ad Week reports the campaign will end in mid-October or when the brand reaches its goal of 2.75 million meals donated. That’s about a quarter of a million bucks worth of food.
The ancillary goal of this campaign is to get people thinking about those in need every time they post a food photo on social media, which likely doesn’t happen often.
