However you feel about this year’s political climate, presidential debate and however you may consider the viability of either party’s nominee, one thing was confirmed with Monday night’s debate: You’re tuning in.
Historic #Debate Numbers:
– Estimated 100+ million watched
– 6.7 million tweets sent
– 18.7 million engaged on Facebook pic.twitter.com/8gj1ZyV7np— Good Morning America (@GMA) September 27, 2016
As social media insinuates itself further into our everyday lives in so many ways—dating, eating, vacationing—inevitably its impact would be seen through the political sector. You might assume I’m referring to those Facebook and Twitter numbers above. But you’d be incorrect.
Because how did some people really watch last night’s debates? Through Snapchat filters.
I will be voting for the candidate that looks best with @Snapchat filters @realDonaldTrump @HillaryClinton #Debate pic.twitter.com/R0xFl0u0SF
— The Yuppie Yinzer (@TheYuppieYinzer) September 27, 2016
https://twitter.com/raquelll_/status/780584325779746816
You wanna know what makes this debate more unbelievable? Watching it via snapchat part 2 #debatenight https://t.co/8vct2bDGVu pic.twitter.com/ivrcN5aeEj
— Jayk Purdy (@jaykpurdy) September 27, 2016
https://twitter.com/andrewkhansen/status/780596267214737408
Snapchat filling me in on the debate pic.twitter.com/Wns9kt19ts
— Justin (@JustinThomas97) September 27, 2016
snapchat filters make this debate a lot more fun pic.twitter.com/UMf8DWOhGq
— Michael Bah (@Michael_Bah) September 27, 2016
Snapchat filters are the only way to make this debate bearable pic.twitter.com/lKwdCI7zh9
— cool hand luke (@lukelivesmore) September 27, 2016
https://twitter.com/rachelfarm04/status/780617001559552000
Put snapchat filters on the debate. You're welcome. pic.twitter.com/GmcuiRgXbc
— Will Sowers (@williamsowers) September 27, 2016
Feeling angry and frustrated? Protip: watch tonight’s debate through the Snapchat puppy filter. pic.twitter.com/zhY1FRugbm
— Melissa Morris Ivone 🇰🇷 (@OperationNICE) September 27, 2016
I have no idea who might win this election after the debates. But it did change my mind about another battle: Maybe Snapchat is still winning against Instagram after all.Â