Take a good hard look. It’s nothing more than a fancy Pringle, right?
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Not quite. It’s more of an investment. This, ladies and gentlemen, is the world’s most expensive chip!
At $10 each, they come in a five-pack box and sell for $56. (You could buy, like, a thousand cans of Pringles for that price).
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This is all the brainchild of St. Erik‘s brewery in Sweden, which wanted only the finest quality bar snacks to pair with their equally fabulous beer. Specifically, their India Pale Ale.
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According to Paper Magazine, other ingredients include matsutake mushrooms, Leksand onion, truffled seaweed, India Pale Ale wort, crown dill and Ammärnas-region almond potatoes — all rare in their own right.
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Say what you will about the pretense of all of this. the chips sold out almost as soon as they were released, and St. Erik’s only made 100 boxes, so this is not a stupid idea by a long shot. Either that, or it’s proof that people will buy anything when they’ve been drinking.
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