Halloween is here, and instead of dressing up and going trick-or-treating, we turned to Google search to give ourselves a little bit of instant FOMO.
Here’s what’s trending on Google search as we speak (charts are updating in real-time):
The most (nationally) searched Halloween costumes reflect our undying love of kick-ass females and cute creatures (Wonder Woman is blowing everyone out of the water this year):
- Wonder Woman
- Harley Quinn
https://www.instagram.com/p/Ba3TNYahyH9
- Clown
- Unicorn
https://www.instagram.com/p/Ba2Hu9Mnwv1
- Rabbit
- Witch
https://www.instagram.com/p/Ba2N6xClFQj
- Mouse
- Pirate
https://www.instagram.com/p/Bax25_DDuwR
- Zombie
- Dinosaur
The Top 5 costumes that are spiking in search include:
- Wonder Woman
- Unicorn
- IT
- Belle
- Spider Man
More specifically, here’s the costume most searched according to city:
Seattle, Portland, San Francisco, Los Angeles, Houston, NYC: Wonder Woman
Twin Falls, ID: Pirate
Anchorage, AK: Physician
Honolulu, HI: Moana
Augusta, GA: Mermaid
Not to say all couples are boring, but geez! The most searched “couples costumes” lean towards sure bets and a throwback to the 90s. What gives? No points for creativity here. You can do better, significant others.
- Bonnie and Clyde
- Beauty and the Beast
- Forrest Gump and Jenny
- Lilo and Stitch
- Tarzan and Jane
Most searched Halloween sweets:
- Donuts
- M&Ms
- Candy corn
- Candy bark
- Chocolate
Search interest in Halloween activities include:
East coast – haunted house
West coast – pumpkin patch
Idaho – corn maze
Halloween has about 3 times more search queries than “pumpkin” (which, by the way, has the highest search queries in Australia). Those top “pumpkin” searches include:
- Pumpkin patch
- Pumpkin pie
- Pumpkin carving
- Pumpkin recipe
- pumpkin pie
- pumpkin soup
- pumpkin bread
- pumpkin cake
- Pumpkin spice
- Pumpkin Halloween
Trending searches involving Halloween: “Halloween costumes” and “when is Halloween” are declining in search, for obvious reasons. At some point, if you aren’t prepared, you’ll need to wait until next year. See you in 2018!
