Did you know Pornhub is super into saving the earth? So much so, they’re offering free porn. You read that correctly.
With the Save Water Challenge, the company is offering a week’s worth of RedTube premium subscriptions for users who contribute to the world by rationing their water. Both of these companies are owned by MindGeek, a media conglomerate that operates in Luxemburg.
The Save Water challenge is simple. By downloading the app, you’ll be able to record how much time you spend in the shower. The less minutes you spend there, the more points you’ll earn towards a premium subscription. Of course, you could trick the app since it sounds simple enough, but it’s a nice initiative from a company that’s trying to demonstrate how much every minute counts when it comes to water.
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The video explains that by cutting 5 minutes off your shower time, you’ll help the world save 100 liters of drinkable water, which is so much, especially if a lot of people join the challenge.
According to Forbes, Pornhub collects around 81 million viewers a day, with over 25 billion views in 2017. It’s the 22nd most popular website in the world, and it also transmits more data than the entire contents of the New York Public Library.
Considering the amount of porn the world consumes, this idea is absolutely genius and could potentially save the world faster than any other measure we can think of.
