CBD’s takeover and introduction into the mainstream has been unprecedented, making many well-known business eager to get involved.
CBD has been called the “next gold rush” so many times that the phrase is starting to lose its impact. Still, the numbers don’t lie, and everything suggests that CBD wellness products are here to stay. It is so popular, here are 10 mainstream business betting on CBD.
Although reading about CBD’s success is awesome, all of this progress won’t truly hit you until you stumble upon a cannabis-laced product while conducting your regular shopping. And the more cannabis is embraced across America, the more likely this is to happen to people with all sorts of backgrounds.
CBD and hemp oil are huge within the beauty industry, with dozens of small companies gaining traction and popularity thanks to the growing cannabis industry in America. Sephora, one of the largest distributors of beauty products in the world, has added curated cannabis sections to their stores. These feature notable hemp and CBD products like Lord Jones and Herbivore Botanicals.
Ulta Beauty, known for its wide range of beauty products, announced that in March 2020, they’d carry their first batch of CBD skin-care products. The lotions and creams available will be five different ones from Cannuka, a company known for blending CBD and manuka oil. These products will be available for purchase in Ulta Beauty stores and online.
On January 14, 2019, Neiman Marcus announced that they would offer CBD beauty products in their stores, including brands like Sagely Naturals, Cannuka, Cannabliss Organic, Code of Harmony, and more. “Cannabis beauty brands are becoming increasingly popular and CBD products are the next big thing in beauty. Neiman Marcus plans to continue to expand our CBD assortment while offering customers the latest and greatest in Trending Beauty,” said Kim D’Angelo, beauty buyer for Neiman Marcus. The products offered include face balms, lotions, soaps, serums and masks.
DSW also took the leap into CBD beauty products, which is weird because they specialize in selling shoes. DSW is partnering with Seventh Sense products, selling their body lotions, foot creams and muscle balms.
According to a press release, the agreement followed a successful test phase conducted in 2018 in which Green Growth Brands sold select Seventh Sense products in 10 DSW stores. During the first 10 weeks of the test period, 74.4% of product presented on shelves was sold, significantly exceeding expectations.
You’ll find these products in 94 out of DSW’s 500 stores all across the U.S..
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Urban Outfitters, known for its clothing and accessories that target men and women between the ages of 18 to 30, recently announced a partnership with CBD for Life. This company has been around since 2015 and specializes in beauty products containing CBD. You can find these products in select stores in California and New York.
Simon Malls, the biggest mall owners in America, are opening over 100 CBD stores across the U.S.. In early 2019, they announced their partnership with Green Growth Brands, an Ohio-based cannabis company.
“We are committed to adding new and dynamic retailers and uses to our shopping destinations, and the GGB shopping experience is exactly the type of innovation our customers want and expect from us,” said John Rulli, president of Simon Malls, via press release. Rulli continued to express his support for CBD, explaining that the stores weren’t pop-ups or temporary. “It’s a category that we are embracing and getting behind.”
Whole Foods founder Steve Mackey recently said that once cannabis is legalized in Texas, grocery stores would probably get involved within the business. “You just never know what happens over time with markets. They change and evolve,” he said. Although selling marijuana in the aisles of Whole Foods sounds like a distant truth, the licensing of CBD and hemp products could occur much sooner, especially considering how other companies and competitors are approaching the matter.
Walmart, or the store where you can buy anything and everything, showed some interest last year in CBD. In October 2018, Walmart’s Canada division was conducting research in order to add CBD products to their stores, causing a brief but considerable 2.5% bump on their share price. Currently, you can purchase some of their products online, but we’re still awaiting news to confirm their full investment in the cannabinoid.
Anthropologie, the high end store of URBN brands, is now selling CBD and beauty products. In their catalogue you can find products from beloved CBD brands like Cannuka, Helias, Kana and more. Anthropologie has hundreds of stores located throughout the country, facilitating CBD soaps, face masks, bath salts and more.
Saks Fifth Avenue
Saks Fifth Avenue, one of the oldest and most widespread luxury retail stores in America, is also selling a variety of CBD products, ranging from independent brands to more commercial ones. At the start of this year, they completed a partnership with Tarot, a brand of CBD tinctures & haircare that means that Saks is interested in pursuing other kinds of wellness CBD products, not only those that focus on skincare.
And education guess would say 10 mainstream business betting on CBD will soon increase to over 100 if all goes well.