According to a research report by New Frontier Data, in 2017 medical marijuana market sales are forecasted to grow to $5.3 billion, accounting for 67 percent of total cannabis sales.
By 2025, medical sales in current legal states are forecasted to grow to $13.2 billion, at which point medical sales will account for 55 percent. Comparatively, adult-use sales in 2017 are projected to reach $2.6 billion, rising to $10.9 billion by 2025.
In 2016 alone, adult-use consumers shopped once every 14 days and spent $49 per transaction; medical consumers, by contrast, shop once every 10 days and outspend the adult-use customer by more than three-to-one; spending $136 per transaction.
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California by itself is expected to play a major role in the legal cannabis market.
“California offers the perfect example of why it is so important to understand trends in consumer behavior. The state’s legal industry is forecast to grow from $2.8 billion in 2017 to $5.6 billion in 2020. That spending will be increasingly directed at products and retailers who understand and serve the market’s evolving tastes and preferences. The market is changing, and the most successful operators will be those who adapt most quickly to the change,” said New Frontier Data CEO Giadha Aguirre De Carcer.
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