MedMen just can’t stop making marquee business moves. Recently the cannabis dispensary chain announced that Jay-Z Roc Nation partner was joining their Board of Directors. Then it was revealed that MedMen outperformed Apple and Google in some key first quarterly return figures in California. Oh, and the shop claimed a highly desirable retail space on Manhattan’s hallowed Fifth Avenue.
Now, MedMen announced in a press release that the company has acquired an exclusive license for the Woodstock name. The deal was made through Woodstock Ventures and the Woodstock Cannabis Company and gives MedMen the right to manufacture and distribute Woodstock branded products in six states: Arizona, Nevada, Florida, California, Illinois, and Massachusetts.
“We’ve been looking for the right partner—one with our values and our quality standards. When we were introduced to MedMen, we knew that our search was over,” Michael Lang and Joel Rosenman, co-producers of the 1969 Woodstock Festival and all Woodstock reunion festivals, said in a press release. “They are tireless innovators of new products who never lose sight of the number one focus for both of our companies—quality.”
Should Woodstock decide to enter markets in other states, MedMen will also have licensing control there as well. The company will also be given premiere representation at any future Woodstock reunion festivals and events. Though MedMen only has stores in New York, California, and Nevada, the agreement also allows them to sell Woodstock branded products through third-party retailers in the other states listed in the agreement.
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“The Woodstock festival marked the height of the 1960s counter-culture movement,” MedMen Co-founder and CEO Adam Bierman said in a release. “As a brand, MedMen is all about pushing the boundaries and bringing about progressive change to make marijuana use part of the mainstream, so this partnership between MedMen and Woodstock makes perfect sense. It will help us reach a broad audience of consumers who are familiar with marijuana use, and ready to discover new products and ways to incorporate cannabis into their lives.”