Home Cannabis San Fran Launches Marijuana Education Campaign Aimed At Kids

San Fran Launches Marijuana Education Campaign Aimed At Kids

As California gets used to legalized cannabis, the city of San Francisco announced an education campaign to teach teenagers the “facts and risks to support healthy decisions in this new era.”

Barbara Garcia, San Francisco’s Director of Health, said her goal is to keep the city’s youth from abstaining from the herb.

“With the loosening of restrictions for adults, and the expected surge in cannabis businesses and advertising, it is crucial that teenagers know the facts,” said Barbara Garcia, San Francisco Health Director. “Young people are smart. We need to support them with clear information about the new law, the risks of cannabis use and how to withstand the influence of targeted advertising.”

The campaign, which will begin early next year, will include social media PSAs and will be tested by youth focus groups.

Youth consumption of cannabis in San Francisco is lower than the national average. Seventy-one percent of San Francisco high school students have never used cannabis, compared to 59 percent of their counterparts nationwide, according to a 2015 study by the National Drug Early Warning System.

San Francisco Unified School District data show that 83 percent of high school students are not current users of cannabis and 93 percent of middle school students are not. The results are an aggregation of the CDC’s National Youth Health Behavioral Survey, administered by the school district from 2009 to 2015, showing trends over time.

“Using cannabis is not something that every teenager does, despite the myths and messages to the contrary,” Garcia said. “We’d like to keep it that way and support youth in their decision making. We want to make sure they know that cannabis is still illegal if you’re under 21.”

Disparities among youth who consume are emerging and give cause for concern. In San Francisco high schools, American Indian, African American and white students reported the highest rates of use, at 49 percent, 37 percent and 35 percent, respectively. Also, 29 percent of Latino and 27 percent of Hawaiian/Pacific Islander students reported current use. Asian students tended to have lower rates, with 3 percent of Chinese students reporting current use of cannabis, 14 percent of Filipinos and 12 percent of other Asian students. Boys and girls report similar consumption, but disparities exist in terms of sexual orientation, with LGBT students reporting a higher rate of cannabis use than other students.

“Delaying cannabis consumption is the smart thing you can do for your brain, which is still developing into your 20s,” said Dr. Tomas Aragon, San Francisco Health Officer. “While you are young, cannabis can harm your memory and ability to learn and pay attention. It also impairs driving, and you can get a DUI by driving high.”

California voters approved Proposition 64, the Adult Use of Marijuana Act, in November 2016. The law makes it legal for people 21 and older to use, possess and make non-medical cannabis available for retail sale. The San Francisco Office of Cannabis oversees the local program, and the Health Department will support it through health education and assessment, environmental health monitoring and inspection, and care for people who develop medical or substance use problems related to recreational cannabis.

The Health Department’s Health Impact Assessment of Adult Use Cannabis Legalization in San Francisco highlights additional health issues to watch, including:

  • The locations of cannabis retailers, so that low-income neighborhoods, communities of color and the youth who live there are not disproportionately impacted, as in the case of liquor stores and tobacco retailers.
  • The strength and proper dosing of edibles, which take time to affect a consumer and can lead to unintentional poisoning causing extreme discomfort, disorientation, emergency room visits and hospitalization.
  • The impact of advertising on youth. State law prohibits any advertising or marketing of cannabis or cannabis products on an advertising sign within 1,000 feet a daycare center, school providing instruction in kindergarten or any grades 1 through 12, playground, or youth center.

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