Tyson Foods is one of the biggest meat companies in the US and one of the main competitors in the industry for more than 80 years. Some meat purists’ eyebrows were raised when CEO Tom Hayes stated that the future of the meat industry lies with plant-based proteins.
The Huffington Post reports that Tyson Foods is now investing in Beyond Meat, a startup from California that has the support of important members of the industry, such as a former McDonald’s CEO. If everything goes according to plan, Beyond Meat will provide meats for Tyson Foods and big franchises such as TGIFriday’s, who’ll have the option on their menus at some point in 2018.
Cargill, the third largest US meat packer, and Maple Leaf Foods, a Canadian company, are also investing in other startups that make plant based proteins. With ethical concerns, support from celebrities, and a general interest in leading healthier lives, it seems like plant based proteins are the next big thing when it comes to food. Beyond Meat’s CEO Ethan Brown believes that these changes are due to health concerns. The World Health Organization claims that consuming processed red meats is linked to different kinds of cancers and other health issues. On the other hand, plant based proteins also offer a solution when it comes to global warming.
You can watch a video of this magic meat doing it’s thing below.