For many gym rats, or just a weekend warrior looking for a boost, protein powder is part of the nutritional regimen. But a Denver-based supplement company has come up with a fresh idea: Adding cannabidiol (CBD) to the product.
WillPower Products announced this week the launch of its crowdfunding campaign for the world’s first line of industrial hemp dietary supplement protein powders for performance and wellness, ReGen PCR.
According to the company’s website, ReGen is a protein powder dietary supplement that delivers the most advanced, highest quality industrial hemp oil containing the full entourage of naturally occurring phytocannabinoids, including cannabidiol, sourced domestically in Colorado. ReGen provides 20g grass fed whey, 20mg cannabinoids, and 6grams of BCAAs.
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“With the rise in popularity in CBD products, we have reached an important milestone in the sports and fitness health industry by introducing the first phytocannabinoid industrial hemp oil infused protein powder to market,” said Will Carr, founder of WillPower Products. “We are dedicated and committed to bringing the highest quality industrial hemp sports and fitness dietary supplements to market.”
After being denied acceptance to crowdfund on Kickstarter, WillPower Products has now launched a private crowdfunding campaign exclusively to consumers online. First backed users will get an exclusive look into WillPower’s ReGen PCR by receiving a jug (NET WT. 480G/1.06LBS) in either Cinnamon Cocoa or Vanilla flavor with a $65.00 donation. Users contributing $120.00 will receive two jugs of ReGen PCR, one of each flavor. Top donors ($135 or more) to the crowdfunding campaign will not only receive ReGen PCR product, but also a custom branded WillPower Shaker for on-the-go fitness enthusiasts.
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Cannabidiol (CBD) is a chemical compound found in both psychoactive cannabis and industrial hemp. Our bodies have an endocannabinoid system (ECS), which produces cannabinoids naturally in our system. Externally taking cannabinoids work by imitating these compounds our bodies naturally produce and can aid in keeping our ECS in balance. When CBD or hemp oil is consumed, cannabinoids bind to receptors located throughout the body. Depending on the type of product consumed, different types of benefits are possible.
The CBD in ReGen is derived from industrialized hemp-oil, not to be mistaken for CBD cannabis products. There are 80 identified phytocannabinoids found in industrial hemp, cannabidiol (CBD), is the most widely recognized and known. CBD is non-psychoactive and most effective as a dietary supplement for health and wellness when left in its natural state. This hemp oil is THC-free, it has been tested to contain zero traces of THC.
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“After being introduced to phytocannabinoid rich (PCR) hemp oil and CBD and experiencing the raw benefits first hand, it clicked,” Carr said. “Why not create a sports nutrition dietary supplement line that combined the most natural ingredients, such as grass-fed whey, with CBD?”
“Even today as I live a very active lifestyle, hiking, skiing, skydiving, being a father to my beautiful little girl, having a product that allows me to live a healthier, active life is such a blessing,” Carr added. “My life has been built around health and fitness, and I don’t plan for that to ever end.”