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Here Are The Most Searched Halloween Treats And Costumes Of 2017

Halloween is here, and instead of dressing up and going trick-or-treating, we turned to Google search to give ourselves a little bit of instant FOMO.

Here’s what’s trending on Google search as we speak (charts are updating in real-time):

The most (nationally) searched Halloween costumes reflect our undying love of kick-ass females and cute creatures (Wonder Woman is blowing everyone out of the water this year):

  • Wonder Woman
  • Harley Quinn

  • Clown
  • Unicorn

  • Rabbit
  • Witch

  • Mouse
  • Pirate

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  • Zombie
  • Dinosaur

The Top 5 costumes that are spiking in search include:

  • Wonder Woman
  • Unicorn
  • IT
  • Belle
  • Spider Man

More specifically, here’s the costume most searched according to city:

Seattle, Portland, San Francisco, Los Angeles, Houston, NYC: Wonder Woman

Twin Falls, ID: Pirate

Anchorage, AK: Physician

Honolulu, HI: Moana

Augusta, GA: Mermaid

Not to say all couples are boring, but geez! The most searched “couples costumes” lean towards sure bets and a throwback to the 90s. What gives? No points for creativity here. You can do better, significant others.

  • Bonnie and Clyde
  • Beauty and the Beast
  • Forrest Gump and Jenny
  • Lilo and Stitch
  • Tarzan and Jane

Most searched Halloween sweets:

  • Donuts
  • M&Ms
  • Candy corn
  • Candy bark
  • Chocolate

Search interest in Halloween activities include:

East coast – haunted house

West coast – pumpkin patch

Idaho – corn maze

Halloween has about 3 times more search queries than “pumpkin” (which, by the way, has the highest search queries in Australia). Those top “pumpkin” searches include:

  • Pumpkin patch
  • Pumpkin pie
  • Pumpkin carving
  • Pumpkin recipe
    • pumpkin pie
    • pumpkin soup
    • pumpkin bread
    • pumpkin cake
  • Pumpkin spice
  • Pumpkin Halloween

Trending searches involving Halloween: “Halloween costumes” and “when is Halloween” are declining in search, for obvious reasons. At some point, if you aren’t prepared, you’ll need to wait until next year. See you in 2018!


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