Once upon a time there was a beer named after one of the greatest performers of our time. Cans of Bïeryoncé hit the stage the week after Thanksgiving to an audience thirsty for the limited-supply pilsner. But then the show got canceled and everyone had to go home. The end.
Brooklyn’s Lineup Brewing found out the hard way that just because you make something you’re proud of doesn’t mean your story will end happily ever after. In this case, it ended with a cease and desist letter from Bey’s lawyers.
Brewery owner Katarina Martinez tells Pitchfork:
As a Hispanic, female run business, I am very inspired by her so I thought I’d pay homage. We’re disappointed she didn’t take it as a compliment, but oh well. It was fun while it lasted!
Bon Appétit reports that Bïeryoncé was first introduced in October 2016 and made an encore in November because it was so popular.
On a happier note, Lineup has announced that they have rebranded their pilsner after Martinez. In a recent Instagram post they write: “Ask and Bey shall receive ?? Moving forward, our German Pilsner will be called “Kätariná” paying homage to our badass female brewer and owner. We’re still huge @beyonce fans ?”
A happy ending after all.
Lineup will be serving Bïeryoncé at their brewery in New York until it runs out. Or until it abruptly cancels a show.