It’s kind of an obvious stunt. In honor of the August 21 solar eclipse, Krispy Kreme (for the first time ever!) is outfitting one of their original glazed doughnuts in chocolate. Let’s take a look:
“The solar eclipse is a rare occasion providing a total sensory experience for viewers across the continental U.S. Chocolate will have the same effect as we introduce a first-time chocolate glazing of our iconic Original Glazed Doughnut,” said Jackie Woodward, Krispy Kreme’s chief marketing officer. “The Chocolate Glazed Doughnut is a delicious way to experience the solar eclipse – no matter where you are – and we can’t wait for fans to try it.”
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Just like the eclipse, this special doughnut is basically a once in a lifetime event. It’s only available August 19-21.
Krispy Kreme recently announced that it will be partnering with Hershey’s to release a limited edition Reese’s Peanut Butter Cup doughnut. So, really, if you miss the eclipse doughnut, there’s a pretty great (better?) consolation prize to fall back on.