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Why Reese’s Peanut Butter Cups Are Having The Best Week Ever

It’s official: Reese’s Peanut Butter Cups will never die.

Reese’s, which has been around forevah (1928 to be exact), has just morphed into two new incarnations. First, it was announced last week that Krispy Kreme would be partnering with Hershey’s to create a limited edition Reese’s Peanut Butter Cup doughnut.

“Similar to our hot, fresh doughnuts, the matchmaking of chocolate and peanut butter is a delicious combination that consumers have enjoyed for generations,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts. “In partnering with The Hershey Company, we’re satisfying an intense desire that Krispy Kreme and Reese’s fans never knew they had.”

Krispy Kreme introduced the Reese’s doughnut in Australia and the U.K. last year, so this isn’t exactly new territory for them. However, coffee creamer is. International Delights has released Reese’s Peanut Butter Cup creamer for when you really want to start your morning off with candy…followed by doughnuts.

It’s worth noting that International Delights has also ALREADY released their pumpkin spice flavored creamer. Why the eff not.

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