Memes have permeated a large part of our digital and real lives. People use them to make jokes and communicate, so it makes sense then that they would appear in the fashion world. Although memes have appeared on clothing before, immortalized in Forever 21 outfits, Viktor & Rolf became the first Haute Couture brand to use memes to their advantage, dramatically introducing them during Paris Fashion Week.
The dresses are gigantic and dramatic, with phrases like “NO” and “Sorry I’m late I didn’t want to come” stamped right in the middle of them. The fonts are large and impossible to ignore, making the dresses look a little silly and outrageous, just like everything else on the runway.
People have speculated about the inspiration behind the dresses, claiming that the designers intended to mock Instagram posts and our society’s current obsession with quotes and influencers. While most users have loved the designs, claiming that they’re a “mood” and inventive, a small group of critics have said that Viktor & Rolf is trying too hard. Both groups make valid points, but the truth is that, no matter the intent of the designers, the dresses are funny and make great memes. Check out some of our favorites:
THE SIGNS AS VIKTOR & ROLF SPRING COUTURE pic.twitter.com/K0ZXI3Ppmr
— not all geminis (@notallgeminis) January 24, 2019
me: omg I hate attention
also me: pic.twitter.com/BtOLVY8YPi
— Jᴀᴄᴋ 👑✨ (@JackDMurphy) January 23, 2019
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All I can think about is how do you get on the subway with this outfit? NO – I will not move, NO – you can not have the seat next to me… #Couture #PFW2019 #CoutureFashionWeek #viktorandRolf pic.twitter.com/YErKiuSF3X
— MO (@FLA_XBow) January 24, 2019
— 𝐢𝐳 ♀ (@diorscherub) January 23, 2019
— Rikhman Rashidi (@rikhman) January 23, 2019
— MADARIAGA (@juliomadariagaa) January 24, 2019
— 𝕜𝕚𝕞, 𝕓𝕦𝕥 𝕙𝕖𝕝𝕝𝕒 𝕔𝕠𝕟𝕗𝕦𝕤𝕖𝕕 🔮 (@_KimHernandez) January 24, 2019