In a sleazy move, MoviePass managed to reactivate the subscriptions of some users who cancelled their accounts due to the app’s poor performance.
According to MoviePass’s new rules, a user’s new billing plan would start by the end of August, once their current billing cycle ended. If you didn’t opt in to the new plan or you had cancelled it, your MoviePass card would stop working the minute your old cycle ended. In the interim, you were free to use the perks of the old service, which included the ability to watch one movie a day. Even though the app was faulty over the previous weeks, you might have managed to watch a couple of movies. In order to access the app, you would have stumbled upon a notification stating MoviePass’s new rules. There was some text and an “I Accept” button at the bottom.
Related Story: Here’s How You Can Cancel Your Moviepass Subscription
Users who had cancelled their accounts were shocked to discover that that wasn’t the case when their credit cards were charged, marking the beginning of a new billing cycle. In a recent email, MoviePass explained how their new plan works and all the new features that would be included. At the bottom, they added “If you had previously requested cancellation prior to opting in, your opt in to the new plan will take priority and your account will not be cancelled.”
While nothing is being hidden, it’s easy to see how this would trick a lot of users, since a lot of people don’t read every email they get from an app. There have been so many MoviePass updates in the past couple of weeks that it’s plausible that some people would just delete the email with out reading it.
Heads up to anyone who canceled MoviePass.
— Courtney Guth (@Courtney_Guth) August 13, 2018
So I canceled @MoviePass during the outage a couple of weeks ago… and they re-enrolled my account without approval. After trying to cancel again, the app won’t let me. Pretty sure this is illegal. pic.twitter.com/iUFaBR3urN
— Elliot Volkman (@TheJournalizer) August 14, 2018
I cancelled MoviePass two weeks ago and it … didn’t cancel? Now I’m active again (unbeknownst to me) and when I went to cancel AGAIN… pic.twitter.com/VvdYpWk1A7
— Caroline Moss (@socarolinesays) August 13, 2018
— David J. Roaché (@davidjroache) August 14, 2018
See you in court,
The MoviePass Victims pic.twitter.com/KMlI2PS9E3
— Moviepass Class Action Lawsuit (@MoviepassLaw) August 14, 2018
MoviePass hasn’t addressed the issue directly, but people are outraged. The more situations like this arise, the harder it looks for the company to be able to make some sort of comeback.