This New Magenta Starbucks Drink Is Taking Over Instagram

Pink is the new coffee.

This New Magenta Starbucks Drink Is Taking Over Instagram
Photo courtesy of Starbucks

Starbucks has another viral drink on their hands. It’s not quite a Unicorn Frappuccino, but it still sounds magical and is gaining traction purely from its bright pink hue. As of June 19, Mango Dragonfruit Refreshers are now available across the country. The tropical drink gets its color “from pieces of real red-fleshed dragon fruit (also known as pitaya) hand-shaken in the beverage with no artificial colors or sweeteners,” according to Starbucks.

“People love both the flavor and the color,” said the company’s Alicia Binion, who created the drink. She admitted that Starbucks is basically in the market of developing viral drinks at this point, describing the new menu item as, “bright and vivid, something you would want to take a picture of to share with friends.”

Some even hack the drink by swapping the water with coconut milk for a creamier version called Dragon Drink.

Binion said of the Mango Dragonfruit Refresher: “It’s one of those up-and-coming flavors. The red-fleshed fruit is less common and helps make this drink so fun and unique.” And don’t forget Instagramable!

Not to be confused with the Pink Drink or Strawberry Acai Refresher or the Serious Strawberry Frappuccino, a grande-sized Mango Dragonfruit Refresher has less than 100 calories.

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