Businesses of all kinds are hoping to start a Valentine’s Day viral campaign that eclipses all others. The El Paso Zoo is leading the pack, attracting masses with their slightly dark take on the holiday.
Although Valentine’s Day is meant to celebrate love and friendship, for a lot of people the date is a reminder of exes and bad memories. Targeting those with a broken heart, the El Paso Zoo is encouraging people to share the name of their ex in order to name a cockroach after them. As if that wasn’t grim enough, on February 14 people will be able to tune in to a Facebook Live where they’ll get to see Meerkats eat these roaches.
The Facebook post has been extremely successful, with more than a million likes and 2.6 million shares to this writing. Users have responded positively to the post, calling the El Paso Zoo the right amount of petty and requesting if they can also submit the names of politicians.
If you’ve got an annoying ex pestering your life, you still have time to add their name onto list. It might not do anything in the grand scheme of things but who cares. A meerkat will eat them.