Dolly is an icon, and a savvy investor – now she has moved into food and beverage in a big way.
Dolly Parton is a beloved icon, respected in the music industry and very popular. And despite her “aw shucks” personality, she is a very savvy business mogul. She has been an entertainment star for over 50 years starting with music and expanding into film. Revenue she generated from talent allowed her to build Dollywood in 1986 which expanded to include Dollywood’s Splash Country, Dream More Resort and dinner theaters. They generate almost $2 billion in revenue. She has also expanded in the pet industry (Doggy Parton) and makeup (Dolly Beauty). Last year she expanded into food and this year, she has moved into wine. Yes, Dolly believes in rosé all day.
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This partnership is seen as a strategic move for Conagra Brands, allowing them to enhance their presence in established categories while also tapping into new markets related to Southern cooking and comfort food. Tom McGough, COO of Conagra Brands, emphasized this collaboration provides an incredible opportunity for growth and aligns with the company’s goal of offering authentic and beloved food products. Lucy Brady, president of grocery and snacks at Conagra, expressed excitement about bringing Parton’s vision to life, stating her name and recipes will resonate with consumers across America. Sales continue to increase valdiating the partnership.
Of course, she is also a philanthropist. Her Imagination Library launched in 1995, this program provides free books to children from birth until they start school, distributing hundreds of millions of books globally. She has also been a big contributed to disaster relieve and medical research.
