Aaron Taylor-Johnson is to be the new James Bond…maybe he should update the image and add in some cannabis.
The buzz is Aaron Taylor-Johnson may be set to be the new James Bond. A British tabloid claims Eon Productions offered the iconic role to the actor after Daniel Craig stepped down.  What does it mean for the next round of movies? Maybe the new James Bond should update with marijuana.  There is a case of bold different direction, The Spy Who Loved Me used the title of one of Fleming’s novels, but was an original screenplay with nothing to do with the book plot. And both Sean Connery and Roger Moore flirted with the plant when young.
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When Casino Royale was published in 1953, Bond burst on the scene.  When he hit the big screen via Eon Production in 1962 with Dr. No, an icon was born.  The name, the look, the cars, the martini all became part of the cultural language. While the 60s were the start of the cultural revolution, it hadn’t hit the movies.  And Eon was all about mass marketing and weed was not where it was at. Ian Fleming, Bond’s creator was an old school spy. He took his adventures and knowledge, added in a healthy dose of creativity and produced a series which have captured the public’s fancy.  Himself a fan of liquor and cigarettes, his writing reflects the times.
But since the new Bond will not appear at least until 2025, things have changed. The youngest fans in Gen Z have started drifting away from alcohol and embraced legal cannabis. Â Also, over 85% of the population believe there should be some form of legal cannabis. A different landscape could add some updated nuance.
While it might be hard to switch out the martini for a vape or pre-roll, an ointment or gummy could be used to help with the frequent aches, pains and injuries the hero endures as he saves the world. The average deaths per movie is 16 people which usually involved some type of scuffle. Â Popping a gummy to power through could be positive…or Q can give him some medical marijuana for injuries.
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While Bond is known for charging hard, defeating the villains and winning the ladies. Â It must take a tool. Â Cannabis and even CBD can help him sleep and is proven to help with PTSD…which even the most ardent hero must have some regrets.
Let’s see what Eon does in the role and in the update.
