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While real life relationships are based on a combination of chemistry, common interests and physical attraction, online dating is mostly focused on looks.
80% of people find them annoying when featured in bios, even if it's just a smiley face or a sunflower.
Launched in 2002, the site recently released a list of features and traits deemed "ugly" by its members.
In light of "Game of Thrones'" final season, OKCupid has added a GoT badge feature which allows fans of the show to wear them proudly in order to show off their obsession and potentially scare off potential mates.
Finstas have become such a big deal that they've become a point of contention between couples or people who are starting to date.
New research finds that when it comes to online dating, women lose desirability after the age of 18. For men, that number is much, much higher.