While popular, cannabis edibles have had a challenge with how long it takes to “hit”, which causes some consumers to overindulge – but a change is here!
Cannabis has become mainstream with almost 90% of the public believing it should be made legal in some form. And while smoking is still the most popular consumption among experienced users, gummies and vapes are close behind. Newer users prefer consuming in a discreet way without the smell and can be taken anywhere. And while it seems back in the day everyone had a story about overdoing it with pot brownies, things have changed. Now, marijuana edibles make a dramatic improvement in when it takes effect.
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While vaping works similar to smoking, edibles process cannabis differently. When consumed, edibles go through the digestive tract where the cannabinoids are absorbed. Unlike smoking, which delivers cannabinoids directly to the bloodstream via the lungs, edibles take a more circuitous route. This is why it can take form 45-90 minutes for edibles provie the high.
But new technology is making a difference, cannabis beverage (including hemp) are quicker acting, and now a gummy is hitting the market which takes effect within 5-15 minutes. Wana Brands is hitting their multi state markets with the new gummy and it is proving a benefit for consumers.
“As we uncover more information about cannabinoids and how they interact with each other, we are discovering new opportunities to create products that speak to very specific outcomes,” said Joe Hodas, President of Wana Brands. “A growing number of consumers are seeking out ways that cannabinoids can help them negotiate daily or occasional stresses, and Wana Optimals Quick Lift is a great example of how integrating three key cannabinoids can achieve results unlike any other gummy on the market.”
The new method for gummies allows them to bypass the liver and enter the bloodstream through the stomach. As a result, these gummies will have a quicker onset which an be beneficial.
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Both Boomers and Gen Z are using marijuana for fun, but also for anxiety, chronic pain and more. The new gummies allows the medical benefit to received more.
