An online video generated speculation as to whether or not Coca-Cola is secretly planning an entry into the CBD marketplace.
The theory is sound: Coca-Cola, one of the largest drink manufacturers in the world, sees the popularity of CBD-infused beverages and wants in. Last year, Bloomberg poured gas on this fire when it reported that Coca-Cola was in “serious talks” with Aurora Cannabis Inc. to produce cannabis-infused drinks. But that idea dimmed in the interceding time, as no new substantial developments were reported about a potential Aurora-Coke partnership.
Until now, that is. Rumors galore circulated again thanks to a YouTube video from user “Gabor the Blind Guy,” where he showed a childproof lid atop a Coca-Cola can. Gabor then claims his father had been contracted by Coca-Cola to construct a childproof lid for Coke’s upcoming new CBD drinks. The man adds that his father “produces bottling and capping machines for many major pharmaceutical and food companies.”
The video, titled “Blind Guy vs New Childproof CBD Coca-Cola can,” has since been deleted, but a copy was posted on Reddit’s r/WallStreetBets forum.
“In Canada, Coca-Cola is coming out with a new line of Coca-Cola that contains CBD extracts — pretty much cannabis-based drugs,” Gabor the Blind Guy says. “So my dad was tasked with designing a cap that will prevent little kids from opening these cans of CBD Coca-Cola.”
However, Coca-Cola representatives denied the substance of the video.
“These rumors are untrue,” Coca-Cola told Bloomberg. “As we have stated many times, we have no plans to enter the CBD market.”
In addition to the video being deleted, the “Gabor the Blind Guy” YouTube account was deleted, along with related Facebook and Twitter accounts. Reddit users pointed out that before deletion, these accounts had no relation to marijuana or Aurora Cannabis or Coca-Cola. Others speculated this was a ploy to boost stocks associated with the companies in question.
Currently, the news remains unsubstantiated. Aurora has not responded to media requests as of this time.