Though only 27 percent of ganjapreneurs are currently women, that means the cannabis industry is beating U.S. businesses as a whole in terms of female inclusion. Women are increasingly turning to cannabis as a form of self-care, with menstruation, menopause, and sex being their top reasons for consumption. It would only make sense for women-owned companies to begin gaining traction in the industry: women know what women want, right?
Women-owned cannabis companies are creating products by and for women, challenging the stoner stereotype that 66 percent of women fear. Let’s face it, the notion that people who use cannabis are lazy couch-dwellers is an antiquated but still very real stigma. As more companies discover thoughtful ways for successful women to incorporate cannabis into their everyday routine, fewer women will feel the need to keep their consumption under wraps.
“Cannabis legalization is creating an insatiable appetite for information,” says Anna Duckworth, cofounder of Miss Grass. “Women are looking for alternative non-toxic, plant-based, holistic remedies for health and cannabis falls into all of those categories.”
“That’s why women are adopting cannabis as a wellness tool and making it a part of a much bigger approach to self-care,” she adds.
Women are proving that the market for cannabis products focused on health and wellness is growing, and won’t be stopping anytime soon. From edibles to skincare to greeting cards, here are the women-owned companies shaping the future of cannabis.
Touting healing creams, infused tarts, and CBD tinctures, Treat Yourself founders Leone Posod and Cindy Pinzon offer healthy cannabis products designed with women in mind. Their famous Strawberry Rose Tart is packed with a 1:1 ratio of CBD to THC and made with superfoods like chia seed dough.
Designed by founder and artist Lauren Miele, Kushkards is basically weed-themed Hallmark. Her clever greeting cards are available for every occasion and each have a special spot to insert a pre-roll of your choosing for your very best buds.
Whoopi & Maya
You’ve probably already heard of Whoopi Goldberg and Maya Elisabeth’s brand, Whoopi & Maya. Their luxurious Rub and lavender-scented Soak are specially formulated to ease menstrual pain, and their Savor raw cacao also serves as a mood-booster and cramp-buster.
Founded by Amanda Jones and Jennifer Chapin, Kikoko has popularized the idea of “high tea,” with low-dose teas designed to induce certain moods. Their organic blends include Tranquili-Tea, Positivi-Tea, Sympa-Tea, and Sensuali-Tea, developed for sleep, fun, pain, and sex.
Founded by cannabis clinician Jessica Peters, Moxie Meds creates tinctures for women designed to ease symptoms associate with cramps, menopause, and other reproductive concerns. Her products include a Relief tincture with 1:1 of CBD to THC, and a Recovery tincture with 4:1 of CBD to THC.