A guy out of Colorado believes he’s created a product that will disrupt the edibles industry: powdered THC and CBD that’s tasteless and dissolvable in just about anything.
Justin Singer came up with the idea after cutting a pot brownie into a million little pieces so his diabetic grandmother could have some without losing her mind, according to Westword. Now, his company, Stillwater Brands, sells a water-soluble product called Ripple, which can infuse pretty much any food or drink item you can think of, from soup to cookies to water.
In fact, according to Westword, Stillwater now offers infused instant coffee and teas with the same technology, with serving sizes ranging from 2.5 milligrams to 10 milligrams of CBD and THC.
The selling point of Ripple is that it doesn’t need fat to bond with, unlike cannabutter. Singer tells Westword the challenge right now is educating consumers. “It’s tough, because dispensaries don’t have a tea aisle. They’re not a Whole Foods. Right now, marijuana information filters down from heavy users to new consumers. So for a 100-milligram user, this probably isn’t for them.”
Singer ‘s ideal consumer? One who microdoses.
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“Our product was created for grandmothers and working professionals in mind. Positive effects tend to come in lower doses unless you’re a medical patient. We’ve also seen a little interest in Ripple among active lifestyles — people integrating it into their workouts, adding it to their meals.”
“There’s a helluva lot of math involved in cannabutter.” Singer says. “We don’t expect to be the only ones on the block doing this.”