It was only a matter of time. Facebook has announced that they’re going to be giving Tinder a run for its money by entering the dating side of technology.
According to Facebook, they’re building a feature for dating and relationships within the Facebook app. Because, duh, that’s what many people primarily use the social media platform for already.
“People already use Facebook to meet new people, and we want to make that experience better. People will be able to create a dating profile that is separate from their Facebook profile — and potential matches will be recommended based on dating preferences, things in common, and mutual friends. They’ll have the option to discover others with similar interests through their Groups or Events. However, what people do within the dating feature will not be shown to their friends. We’ll share more information when this begins testing later this year.”
The announcement was made during F8, an annual two-day event in San Jose where developers meet to explore the future of technology. Facebook founder Mark Zuckerberg said that 1 in 3 marriages in the U.S. start online and reminded everyone in the audience that “there are 200 million people on Facebook who list themselves as single, so clearly there’s something to do here!”
Zuckerberg says if Facebook is focused on helping people build meaningful relationships, “then this is perhaps the most meaningful of all.”
Facebook’s Chief Product Officer, Chris Cox, demoed the platform, saying, “We hope this will help more folks meet and find partners.”
See how the dating service will work here: