Joining the list of articles professing that Millennials are ruining the world is this new study, announcing that 28 percent of this demographic prefers to drink at home instead of going out. “From dating through apps and online shopping to working from home, it seems Millennials prefer to do nearly everything from the comfort of their couch,” reads the sermon-like opening paragraph.
The article, published in Mintel, compares these results from Millennials with other generations, such as Baby Boomers (ages 54 to 72), who prefer to party it up. Only 15 percent of them believe that drinking somewhere besides home takes too much effort. But then again, Baby Boomers are older and on average make more money and have better jobs.
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The stay at home trend is affecting all of America, where 55 percent of the population agrees that yes, going out is tiring and takes a whole lot of effort. In-home drinkers believe that staying in is more relaxing, cheaper and personal, and that it also helps them keep tabs on how much alcohol they consume. The study claims that bars and restaurants are going to have to step up their game and take these stats into consideration, finding creative ways to lure Millennials into their establishments. An analyst suggests creating “‘Instagramable’ pop culture pop-up bars.”
While these stats are interesting for people to know, and something that restaurant and business owners should definitely take into account, it would be nice if news outlets could cut Millennials some slack.
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Maybe, instead of focusing on the fact that Millennials are couch potatoes who only enjoy Netflix and avocados, the article should also mention the poor economy and the fact that some of these people are not making enough money. Or that they have tons of student loans, and prefer to do something else with their $14 instead of having one drink that they could make at home. Just a thought.