Friday, March 29, 2024

Planet Hopping: Budweiser Wants To Brew The First Beer On Mars

If you had to pick one thing Mars was missing, what would it be?

Gravity, you say? Pfft. That’s the thinking of a sober person.

Budweiser believes there is a significant black hole of alcohol in space, and is furiously working to brew the Red Planet’s first beer.

At South by Southwest Monday, in front of a panel that included actress Kate Mara and retired spaceman Clayton Anderson, Budweiser Vice President Ricardo Marques unveiled plans for the brand to become the first beer on Mars. When asked what the challenges are of bringing beer to space, Anderson said, “Anytime you go from a gravity-based environment…and then you go to a zero gravity-based environment, and you put carbonation in a beverage, it’s going to cause issues.”

And while there are many hurdles that must be overcome to reach such metaphorical and literal heights, Marques says the solar operation “is a dream that builds off our unbreakable belief in the power of the pursuit of the American dream.” Watch the announcement:

[gravityform id=”13″ title=”false” description=”true”]

MUST READ

Maybe The New James Bond Should Update With Marijuana

There is a new face, but maybe the new James Bond should update with marijuana. After all, it isn't the 50s anymore.

MORE BY THIS AUTHOR

Science Does Not Support Your Coffee Addiction

A pair of new studies reveal that you should limit the amount of coffee you drink if you want a healthy heart.

Don't Miss Your Weekly Dose of The Fresh Toast.

Stay informed with exclusive news briefs delivered directly to your inbox every Friday.

We respect your privacy. Unsubscribe anytime.