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Is California Really Ready For Legal Marijuana?

Habib Bentaleb
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Is California Really Ready For Legal Marijuana?

Though some of California’s biggest population centers will take their time before enacting adult use cannabis ordinances, we envision some of the more sparsely populated (and tax-starved) California jurisdictions will be the first to move into the adult use cannabis marketplace.

Our California cannabis lawyers are constantly asked how big sales and tax revenues will be in California once adult use cannabis becomes legal there. With recent reports of increased sales in Colorado and Nevada, everyone is expecting California – with its population of nearly 40 million people – to dwarf the sales of other adult use cannabis states. Many see California sales exceeding Colorado and Washington sales (together!) by at least ten times. To say our law firm is bullish on California would be an understatement; we literally cannot find good lawyers fast enough for our two California offices (Los Angeles and San Francisco).

When Californians voted for the Adult Use of Marijuana Act (a/k/a AUMA or Prop 64), you could smell the enthusiasm. Our California offices were deluged with a flood of investors looking to invest in California cannabis businesses. Then Governor Brown and the California legislature removed Prop 64’s in-state residency requirement with the enactment of the Medicinal and Adult-Use Cannabis Regulation and Safety Act (a/k/a MAUCRSA or SB 94) this past June. With residency requirements removed, my firm saw a significant increase in interest from clients outside California seeking to obtain cannabis business licenses in the Golden State.

Unfortunately, local legislators in California’s cities and counties have not kept pace with the enthusiasm on the business side. Prior to SB 94, the legal cannabis landscape consisted of California jurisdictions focused on their medical cannabis ordinances in step with the Medical Cannabis Regulation and Safety Act of 2015(MCRSA). The MCRSA was California’s first attempt at establishing a statewide regulatory and licensing regime. The MCRSA also allowed medical cannabis businesses to operate as for-profit businesses starting in 2018.

With most local jurisdictions playing catch-up with the MCRSA, it’s unlikely Californians will be able to purchase recreational cannabis on January 01, 2018. That’s because most California cities and counties are waiting on the state’s main cannabis regulatory agencies – the Bureau of Cannabis Control, the Department of Food and Agriculture, and the Department of Public Health – to publish their emergency regulations before they enact their own adult use cannabis ordinances. The emergency regulations should be released in mid to late November and the Bureau of Cannabis Control has stated that cannabis businesses will be able to apply for temporary permits online in December.

Though it might take a little longer than expected before adult use cannabis sales in California become commonplace, we are seeing local regulators moving in the right direction. In our Cannabis Countdown series, we keep our readers apprised of cannabis ordinance developments on the local level and the below is an updated snapshot of what’s going on across the state regarding adult-use commercial cannabis activities:

Los Angeles: 

On March 07, 2017, Los Angeles residents came out in full force and voted for Proposition M, a much-needed effort at clearing up Los Angeles’s previously confusing, complicated, and unfriendly position towards medical cannabis businesses. On June 8th of this year, the Los Angeles City Council released draft requirements for commercial cannabis activities – which we covered here. After the release of these draft requirements, there was a 60-day comment period and on September 22nd, the City Council revised the draft requirements – which we covered extensively here. On September 25th the City Council Rules Committee requested the Los Angeles City Attorney prepare and present a draft ordinance addressing the changes made in the revised draft regulations. Though Los Angeles will authorize seed to sale license types (indoor cultivation, non-volatile and volatile manufacturing, distribution, and retail) it’s unlikely it will have an adult use cannabis permitting process in place by the start of 2018.

San Francisco: 

The city of San Francisco (where I am located) proposed draft cannabis legislation on September 26th of this year. The proposed legislation requires creating an equity program, authorizes the issuance of temporary local licenses for medical cannabis businesses, and will have seed to sale license types (including the microbusiness license). It also allows for medical and adult use cannabis licenses, but adult use licenses won’t be issued until the equity program is in place. The ordinance does not cap the number of permits to be issued citywide, nor does it limit the number of licenses a person can hold – except that testing licensees cannot hold other cannabis licenses. However at a recent stakeholder meeting I attended, it was discussed that the Board of Supervisors (BOS) may revisit the issue of licensing caps (at the individual applicant and citywide level). It’s paramount that cannabis supporters stay politically active and fight complacency — don’t let what happened in San Luis Obispo happen in your city. San Francisco’s Office of Cannabis is to provide the BOS with an equity report, a medicinal access report, and a proposed fee schedule by November 1st of this year. Much like Los Angeles, San Francisco has proposed a cannabis-friendly ordinance that likely will not be ready for 2018.

Humboldt County: 

As part of the famed Emerald Triangle, Humboldt County is a cannabis business-friendly jurisdiction. On September 7th, Humboldt County’s Planning and Building Department released a draft cannabis ordinance that provides for the following:

  • Licenses all seed to sale commercial activities (including non-volatile and volatile manufacturing);
  • Allows farm-based retail sales, subject to receiving a retailer’s license from the state (we’ll have to see what the Bureau of Cannabis Control has to say about that);
  • Authorizes temporary special events for cannabis sales and consumption;
  • Allows on-site consumption for retailers and microbusinesses (for persons 21 years of age and older); and
  • Allows for cannabis tours and cannabis farm stays.

This proposed ordinance cements Humboldt’s reputation as a place that thinks outside the box when it comes to attracting cannabis businesses. Humboldt’s proposed ordinance was up for review and public comment on October 18 and we expect its enactment by early December. We are not sure whether Humboldt will allow current medical cannabis businesses to convert over to adult use and for-profit enterprises before January 01, 2018.

Though some of California’s biggest population centers will take their time before enacting adult use cannabis ordinances, we envision some of the more sparsely populated (and tax-starved) California jurisdictions will be the first to move into the adult use cannabis marketplace.

We will be sure to keep you posted on new developments in our Cannabis Countdown series.

Habib Bentleb is an attorney at Harris Bricken, a law firm with lawyers in Seattle, Portland, Los Angeles, San Francisco, Barcelona, and Beijing. This story was originally published on the Canna Law Blog. 

Digest This: Medical Marijuana May Help Sufferers Of Gastritis

Trey Reckling
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Digest This: Medical Marijuana May Help Sufferers Of Gastritis

Add gastritis to the growing list of conditions marijuana may positively impact.

Having a healthy digestive system and being able to absorb nutrients are things that many people take for granted. For people with acute or chronic gastritis, life is not so simple. Gastritis is a condition that many in the public may not fully understand. For those at its mercy, it can be a life altering impairment able to dramatically reduce every day quality of life.

A quick look at some common symptoms helps shed light on why it can be so painful and disturbing:

  • Nausea and chronic upset stomach
  • Indigestion
  • Vomiting
  • Hiccups
  • Loss of appetite
  • Bloating of the abdomen
  • Vomiting blood
  • Black stools

Gastritis, on its most basic level, is inflammation of the lining of the stomach. Glands exist in the lining that produce stomach acid and an enzyme called pepsin. Together, they digest food and proteins. A thick layer of mucous usually protects the stomach tissue from this chemical reaction.

Excessive alcohol consumption, stress and repeated use of NSAID medicines like Tylenol, aspirin and other anti-inflammatory drugs can cause gastritis. It can also be caused naturally by an infection in the stomach called Helicobacter pylori, (H. pylori). Occasionally, it can be caused by an autoimmune reaction causing the body to attack the stomach lining. 

Treating gastritis is often includes reduction of spicy, acidic foods and alcohol, use of antacid medications or antibiotics when the cause is infection. They are also treated by histamine blockers with well-known names like Pepcid, Tagament and Zantac.

There is growing body of knowledge about the endocannabinoid system, the endogenous system regulator that receives innate (endocannabinoids) and marijuana-produced (phytocannabinoids) compounds. These cannabinoids are received in our bodies through what are known as our CB1 and CB2 receptors. They may be the keys to a different therapeutic approach.

Scientists have shown that activating the CB1 receptors with cannabinoids reduces gastric acid secretion and gastric motor activity while also reducing lesions in the important protective mucous lining in the stomach. Cannabis also helps protect against gastrointestinal damage and inflammation. If this wasn’t enough, it also reduces abdominal pain and diarrhea and improves appetite. 

Encouraged researchers from Austria and Germany have recently stated that, “it was not surprising to discover that the GI tract accommodates and expresses all the components of the ECS (the endocannabinoid system).” Rodent studies looking at this question of efficacy have concluded, “the endocannabinoid system conveys protection to the GI tract (e.g. from inflammation and abnormally high gastric and enteric secretions.”

Anecdotal stories from encouraged patients back up this claim, but further testing on humans and continued research into efficacy are needed. But don’t bet against marijuana for the GI tract and gastritis. The potential is great for it to help people with a wide variety of conditions that affect the gut. Investors and researchers are taking note. More research is currently being conducted. Stay tuned.

How Marijuana Saved This Small Colorado Town From Ruin

Sam Jones
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How Marijuana Saved This Small Colorado Town From Ruin

Just seven years ago, the town of Sedgwick, Colorado was about to give up completely.

With the economy struggling and weeds growing out of abandoned gutters, the place was like a ghost town. The residents held a meeting to decide whether to incorporate their town.

But then, things started to change. The town passed a medical marijuana dispensary ordinance in 2010. The state’s voters approved Colorado Amendment 64, legalizing possession and growing pot for recreational use. They allowed the Sedgwick Alternative Relief to expand into the recreational trade.

At first, older residents were skeptical and critical of marijuana’s place in their beloved town. But as dispensaries created jobs and tax revenue went up, there was no denying that legal weed helped save Sedgwick. It’s even created tourism and return visitor revenue.

The Gazette reports:

Sedgwick, a town that grew out of wheat and sugar beet farming, incorporated in 1908. It recently began building a museum on Main Avenue to celebrate its history and the history of the West. And town officials and business owners hope to expand on Sedgwick’s annual Harvest Festival and car show and add more events to attract visitors. But most important, Sedgwick residents want to grow the burg into a place where people will raise a family and stay. “We’re not looking for giant growth,” Owens said. “But we’re looking to keep our young people here and have a place where they can thrive.”

They’ve come far and they’re not done growing yet: At the end of 2016, Sedgwick passed an ordinance repealing its previous retail marijuana regulations. They’ll also expand to allow even more cultivation facilities.

Read the whole inspiring success story of Sedgwick at The Gazette.

Cannabis Just Became A Hot Issue In Texas Congressional Race

Terry Hacienda
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Cannabis Just Became A Hot Issue In Texas Congressional Race

It’s a sign of the times deep in the heart of Texas. A prominent pro-legalization congressman is taking on a fellow House member with an old-school political weapon: Billboards.

Congressman Earl Blumenauer (D-Oregon) will be paying to place billboards in Texas in an effort to unseat Congressman Pete Sessions (R-Texas), who also is the chair of the House Rules Committee.

According to reporter Tom Angell at Marijuana Moment, Blumenauer spoke at a cannabis industry event earlier this week and said:

“I’ve been working to try and give you a better Congress. One of the other things we are doing is not just helping friends, but to help people who are against us find something else to do with their time.”

As Angell notes in his report, Sessions is a longtime drug warrior. Earlier this year, Sessions blocked a bill that would have allowed the U.S. Department of Veterans Affairs to provide veterans with medical marijuana. On average, 22 veterans commit suicide each day and the death rate from opioid overdoses among V.A. patients is nearly double the national average. “It’s essential that veterans be allowed to access this as a treatment if it’s legal in their state,” Blumenauer said.

“We’re going to be putting up some billboards in Pete Sessions’ district. It’s going to feature a veteran and ask the question why Pete Sessions doesn’t want him to have access to his medicine,” Blumenauer said. “We’re going to make the point that there are consequences. This is not a free vote. People are going to take a position one way or another. And if they are going to be part of an effort to deny people access to medicine that can be transformational … this is going to be part of the political landscape this year.”

Blumenauer said the coast of the billboards will come from a political action committee, called the Cannabis Fund. The PAC will also fund other candidates who want to reform marijuana laws. “I don’t care where they are, who they are, what the district is,” he said. “There is part of the agenda that you care about that they ought to be able to support.

Ellen Degeneres Addresses Marijuana Smoking Rumors

Brendan Bures
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Ellen Degeneres Addresses Marijuana Smoking Rumors

Ellen DeGeneres certainly love to tease anyone and everyone. Always done in a loving manner, the comedian gets her well-earned laughs through lighthearted pranks and poking fun at anything resembling pomposity or pretension. If you’ve the telecasts of her hosting the Oscars, you understand what I’m discussing here.

So when Civilized, a well-run cannabis lifestyle publication, published a video titled “Does Ellen Smoke Weed?” you could predict the comedian would take notice. During her daytime TV show, Ellen properly answered the question.

The Civilized video uses circumstantial evidence from Ellen’s show and other musings she’s said over the years to determine if she smokes weed. This, by the way, is something other marijuana websites do to attract your traffic whenever you type into search engines “Does [Insert celebrity here] smoke weed?” I’m not faulting anyone here—everyone needs to accrue traffic somehow—and also give credit to Civilized for assembling an aesthetically-pleasing video package for their audience.

Anyways, here’s example of Ellen responding to the claims.

So their first piece of evidence is that I sold merchandise to marijuana users on 420. That doesn’t make me a smoker, it makes me a smart business-lady.

You’re never too high to buy Ellen underwear.

To avoid any confusion, Ellen did state plainly that she doesn’t smoke weed. The whole clip is worth your time because, as always, Ellen will make you laugh.

Can You Guess What The Unhealthiest Drink At Starbucks Is?

Amy Hansen
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Can You Guess What The Unhealthiest Drink At Starbucks Is?

Next time you want to grab a coffee at Starbucks, make sure you’re not also grabbing a meal’s worth of calories. Because fall is one of Starbucks’ busiest seasons (we have the PSL to thank for this), here’s a polite warming to make sure you’re still alive by Christmas.

There are many junk food drinks on the Starbucks menu, but one outdoes the rest. Here’s a few hints: It was once a “secret menu item” that became a regular drink on the Starbucks menu in 2015. A grande size (16 oz) contains more than 500 calories, 16 grams of fat and a day’s worth of sugar (about 85 grams). If you order a pastry with this drink, you should consider changing your Facebook status to “It’s Complicated” before you start shacking up with hospital staff full-time. The drink in question? The Cinnamon Roll Frappuccino.

Unlike an iced coffee, a Frappuccino is more like a coffee milkshake made with a pre-mixed base (sugar), syrups (sugar), sauces (sugar) and usually topped with  whipped cream (sugar). They’re freaking delicious, but also incredibly unhealthy, unless you’re Buddy the Elf.

https://www.instagram.com/p/BYwamBIAJf0

By comparison, a grande Red Velvet Cake Frappuccino, which sounds like it would be even worse, contains 480 calories, 18 grams of fat, and 70 grams of sugar, according to CheatSheet.com. A grande White Chocolate Mocha is a near equal offender clocking in at 430-calories and 18 grams of fat.

A few tips to keep the flavor but lighten the load: order skim milk or better yet, soy milk, which is creamier. Skip the whip. And order a small. Or if you want to go the other route, a grande Coffee Light Frappucino only has 110 calories (and zero fat). And an iced grande Cinnamon Dolce latte has even less calories (plus, most stores offer a sugar free Cinnamon Dolce syrup).

But let’s be real. The real prize in any Starbucks coffee drink is the espresso, and that’s zero calories. Get yourself a double shot on ice and call it good. Maybe a little jittery, but good.

7 Very Simple Steps To Successful Marijuana Dabbing

Malcolm MacKinnon
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7 Very Simple Steps To Successful Marijuana Dabbing

If you’re new to the world of cannabis concentrates, make sure you take the correct steps to total enjoyment. Marijuana dabbing can look a little scary, but if you follow there steps, you’ll be A-OK.

Purchasing

Decisions, decisions, decisions. As in all transactions, the educated consumer is best served. What you ingest should be lab-tested. Demand quality. The world of concentrates is a complicated place. The dab material you purchase comes in a number of different forms: shatter, wax, budder, oil, crumble, to name a few—and they’re produced via varying methods of extraction that entail the use of CO2, butane, propane, water, alcohol and heat. Do a little research and find out which product and method of extraction tickles your fancy. You can buy a gram or half-gram to start out. Don’t fret over your small purchase. It may not look like much, but the average dabber can make a gram last a couple weeks or more. Prices vary depending on the potency of the product.

Your Equipment

Smoking a joint requires cannabis, rolling papers and a flame. Dabbing is a bit more complicated. Make sure you’ve got all the necessary gear because any component that’s missing will impede your enjoyment. Start off with the choice of concentrate that you’ll be dabbing and a solid, well-constructed waterpipe. Dabbing waterpipes are commonly known as a “rigs” among dabbers. Then you’ll need the nail. The nail is placed where the bowl of a bong is normally situated. It’s made of quartz or ceramic, but a titanium nail is widely preferred. You’ll need a dabber to apply your concentrate to the nail, once it’s heated. Concentrates can be stick or gooey, so you wanna keep your pinkies out of the equation. A dabber can be metal, ceramic or glass. Many glass artists now create dabbers. So how do you heat your nail? Not with an ordinary lighter. You’ll need a torch designed for dabbing. Thankfully, manufacturers have responded to the marketplace and a lively torch industry has blossomed to service the dabbing crowd. Lastly, you’ll need a dome, which you place over the nail; it captures the vapor before it’s inhaled.

The Proper Dose

When you’re hungry as a horse, do you often over-order at the restaurant? It’s not uncommon. Everything looks so good! Don’t make the same mistake with a dab. You don’t need much. Let’s repeat that: you don’t need much! If you’ve ever heard the expression “coughing up a lung,” you’ll experience the sensation firsthand if you over-dab. Start slow and find out what works for you. Try just a speck at first. See how you feel. If you want to increase the amount you dab, do so conservatively. Remember, dabbing isn’t a competition. Dab according to your own needs.

Using The Torch

Like we said earlier, a torch ain’t no Bic lighter. So be careful! Every torch seems to work a bit differently. Some have a trigger that turns off the torch as soon as your finger disengages from the torch. Others don’t—and that’s where problems can literally fire up. We’ve heard of more than a few incidents wherein eager dabbers put their torch aside on a table or handed it to a friend while the flame was still active. The results weren’t pretty. Use your torch with caution. Know where the flame is directed. Make sure no pets or companions are in the direct line of fire.

Heating The Nail

We should mention that a torch isn’t absolutely necessary for dabbing success. Once again, the cannabis industry has generated new opportunities for manufacturers. Electronic nails are now available that render both torches and domes unnecessary. Still, many dabbers prefer the hands-on approach. Here are a few guidelines. Heat up your nail, then let it cool off. Place the dome over it. Allow a titanium nail to cool off for about 10 seconds; metal and quartz should cool for up to 45 seconds. If your nail is too hot, you’ll burn off the psychoactive compounds of the concentrate. It won’t taste real good either.

Dabbing Technique

Your dabber is your conduit to bliss. Naturally, you want your concentrate to be clean and healthy. Same goes for your rig and the water inside of it. Unfortunately, those who dab often aren’t as rigorous about their dabber. It gets sticky with use. It can pick up dust or hair or be cruddy from the last dab. You can burn any residue off your dabber with the flame. But if you’re putting it aside for a moment, use a rubber dab mat (widely available), so it remains untouched by foreign objects. When you do touch your dabber to the nail, roll the dabber around the nail inside the dome to make sure you burn off the entire dosage.

Don’t Believe The Propaganda

As concentrates became more popular and their high THC content was noted, an opportunity was presented for cannabis naysayers and drug warriors to demonize dabbing. They weren’t subtle either, calling dabs “hippie crack.” Basically, they were implying that the high THC content of concentrates causes addiction and criminally, anti-social behavior. The fact is concentrates have tremendous benefits for medical patients. THC is a demonstrably beneficial cannabinoid for any number of ailments, especially depression, PTSD and severe pain or injury. Also, the potency of dabs requires less ingestion. When produced with care and safety, the active ingredients of cannabis can be evenly distributed in a standardized manner to allow consumers to know exactly what they’re taking in to their bodies.

 

Introducing The 5 Craziest Brothels From Around The World

Maria Loreto
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Introducing The 5 Craziest Brothels From Around The World

The world’s oldest trade has taken a blow from the internet and the economy, or so people say. According to people who work at brothels, they have to try extra hard to get people to come into their business, offering incentives and discounts since clients can have access to sex online without going into creepy establishments. 

There are a few brothels that stand out due to the extreme weirdness they provide, as if they were Disney minus the cute. Check these out:

Shibuya Pink Girls Club

https://giphy.com/gifs/shosh-nv5cRnZJCxeq4

You may wonder what’s so weird about this place to make it to this list, and we’ll just tell you that it’s designed as if it were a subway train, filled with school girls. Men pay around 100 dollars to gain entry and to be able to grope any girl they want.

Passion Wagon

https://giphy.com/gifs/VgnRsywPE9ELC

Taking a page from delivery services from all over the world, Passion Wagon provides sex to their clients on the go. The operation was started by two English prostitutes were looking for an effective way of avoiding the police. Other countries are following this model and looking to develop their own version of  mobile brothels. Because you can’t get that from a computer.

Sex Doll Brothels

https://giphy.com/gifs/bianca-ryan-9fy69OegHV2zm

Japan has thought of the perfect option for those guys who are shy and don’t want to socialize, designing brothels filled with all kinds of sex dolls. These dolls are very popular in Japan, even though they can be super expensive because of their realistic looks. Removing the human factor is a smart idea for these brothels, at least from a business standpoint, since you don’t have to pay or deal with any humans. The only downside, which is a pretty big one, is that someone would have to clean the dolls, which sounds like a truly awful job. 

The Phoenix Goddess Temple

https://giphy.com/gifs/90s-nickelodeon-tv-s7z8NM9lA6KQ0

Prostitution and religion sound like ideas that can’t coexist, but that’s not what these people had in mind when they created a place like this one. This temple was located in Arizona and it preached for the sexual liberation of men and women. It took little for the police to figure out that this place wasn’t a temple, and that people were offering “donations” in exchange for “neo-tantric healing therapies”, which was just a fancy word for sex. The operation was shut down, but it was still a ingenious way to start a business.

The Alien Cathouse

As it’s name suggests, this brothel has a focus on extraterrestrial fantasies. Alien sex, if you must. Created by Dennis Hof – millionaire brothel owner, supporter of Ron Paul in 2012, and inspiration for the HBO show Cathouse – the establishment is located on the outside of Las Vegas, near “Area 51”, better known as the capital of all things aliens in the US.

As you can tell from the video, the brothel looks less like a brothel and more like a sci-fi pervy frat house. The establishment has different rooms with different themes, including clothing options from Star Wars, Star Trek, Avatar and whatever you can think of. There’s a probing room, which was probably the reason why they made this brothel in the first place. It also has a gym? For some reason.

You’ll Never Guess What Part Of The Plane Is Most Filthy

Maria Loreto
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You’ll Never Guess What Part Of The Plane Is Most Filthy

While most of us enjoy traveling, it’s hard to keep ourselves from thinking about the filth all around us. Like all the bacteria we’re exposed to the minute we get on a plane.

Those clunky seats haven’t been washed in God knows how long, the sweaty person that’s sitting right next to you, the tiny bathrooms that force you to touch their walls, or the awful food, there’s just no way to shake the feeling that you can get Mono at any minute (we’re talking about coach here).

The Huffington Post reports that one of the nastiest areas on the plane is one you might never have imagined. More than the food trays and toilets, the overhead air vent is the worst place to touch whenever you board a plane, containing more than 285 colony-forming units of bacteria per square inch. Travel Math is responsible for discovering these results, which they gathered from testing five airports and four different planes. The air vents ended up having more bacteria than the flush button of the toilets.

If you’re thinking you’d rather wrap yourself up in the planes’ cozy blankets instead of touching the air vent, think again, because other studies discovered that the blankets are repurposed and reused after the flight is done. While these results are shocking and gross, planes are not the worst place to be when it comes to bacteria. You’ll probably be exposed to the same amount of germs when you go out to work in your office.

Purell all day, every day. 

Avocado Light Is The Diet Coke Version Of The Tasty, Green Superfruit

Brendan Bures
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Avocado Light Is The Diet Coke Version Of The Tasty, Green Superfruit

Avocados are the most divisive topic in this country. The plump fruit is ruining millennials, causing nationwide addictions that inhibit kids from buying starter homes. We would know.

But now a company in Spain is presenting the world with an alternative option—Avocado Light. Think of it as the Diet Coke version of avocados. The company Isla Bonita sought avocados with approximately 30% less fat than avocados currently available in local supermarkets. To do so, they scoured across the globe, experimenting with more than 30 avocado varieties from six different countries. They found that avocados naturally grown in warm tropical climates from places in Central and South America produced advantageous nutritional qualities.

“We have been importing avocados for decades. In all this time, many customers and consumers who are passionate about this fruit have regretted not being able to incorporate it more often into their diet. Others directly pass up on their nutritional advantages because these don’t compensate for their high caloric value,” Ramón Rey, director of the International and Marketing for Isla Bonita, told Fresh Plaza. “It is our responsibility to bet on fruits with the nutritional properties that our clients and consumers expect, as well as on the new flavours that gastronomy lovers want to experience.”

This launch of Avocado Light aims to attract new customers who might have shied away from the fruit because of its high fat and caloric concentration. Avocado Light also oxidizes more slowly than average avocados, so you don’t have to worry about presenting mushy brown guacamole to guests.

The fat in avocados is monosaturated, what nutritionist qualify as “good fat.” This is part of what earned the fruit the status of “superfood” and causing millennials to forgo possible mortgages for a taste. This new avocado will possibly allow more avocado consumption with all the health benefits.

However, for now it remains only available in Spain market chains. But with the local craze here we can only assume that will change soon. If there’s two things Americans love, it’s freedom and avocados. That’s in the Declaration somewhere, right?

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