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Miss Representation: Stoner Women In Film And Television

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Over the years, tv and movies have unveiled a world of ordinary women who smoke weed. Yes, as interesting, funny and empowered as they are, they are ordinary people. 

This article by Lola Sasturain was originally published on El Planteo. 

Mainstream cinema and television owe us stoner women. By this I mean ladies who smoke weed like the real flesh and blood ones do. Not tragic women ruined by drugs, or defenseless little creatures who fearfully take their first toke. 

Epics stories of drug trafficking, crime and subsequent redemption, such as the movie The Garden of Joy or the TV series Weeds, shall be left out of this ranking. This article praises those female characters who smoke like real women do, just like men: eagerly, because they enjoy it, and as part of their daily lives. 

Undoubtedly, the indie universe has portrayed thousands of multidimensional and realistic female characters who smoke weed, much more complex and diverse than those selected here. But this is a whimsical list, based on this writer’s own history as a mass culture and weed consumer. It’s even quasi-biographical. 

Here is a select group of women who used marijuana in high-circulation mainstream content that many of us girls grew up with. Movies that came to us, no research needed, and unveiled the world of women who smoke cannabis, and are also ordinary people. Yes, as interesting, funny and empowered as they are, they are ordinary people. 

Sex And The City (1998-2004)

Although it is not a pot-show, it does deserve some recognition. The two episodes where the girls smoke weed meant a lot to many girls of my generation (childhood in the ’90s, teen years in the ’00s). Why? Because it would be the first time we’d see an absolutely fabulous adult woman smoking a joint on television. 

Even though it is never implied that they are usual consumers, when the joint pops up it does so naturally, without moral judgments and without being deemed “dangerous.” For the time and the target of the series, this was no small feat. 

RELATED: Celebrities Continue To Cash In On Cannabis

The relationship these women have with marijuana is similar to that of many more-or-less progressive ladies of that generation: they like it, they have respect for it, and whenever they smoke (which is not often) they get very high and have a great time. 

There are two famous weed scenes in Sex And The City: 

The first scene is from the third season (2000). In it, Carrie smokes with Wade, her ‘boy on duty’ (one of the inconsequential ones). Wade is an eternal teenager who still lives with his parents, and of course, provides the weed. 

It is perhaps one of the most memorably round up scenes in the entire series. The couple spends a weekend of pure marijuana and chill, but when the boy’s parents come home, he holds her responsible. Between indignation and perplexity, Carrie takes a master stand: yes, the weed is mine… and since I brought it, I’m taking it with me. In the next scene, we see her smoking with her friends. 

Keeping the herb is a deeply symbolic act of empowerment that runs to the core of this article. Weed is for independent women, and not for lazy overgrown babies who don’t know what to do with their life. 

RELATED: 7 Celebrities Who Recently Made The Leap Into The Cannabis Biz

The second scene is from the last season, when Carrie is depressed because her boyfriend left her via post-it note. Samantha offers her a joint, which they smoke in the street and almost go jail for it. Yes, they are safe because they are white, splendid women, in addition to appealing to pity. But it is still a good scene. 

Jackie Brown (1997) 

At the start of the millennium, every teenager who wanted to declare themselves a “moviegoer” had to have, indispensably, seen all the Tarantino films so far. Tarantino wouldn’t be the first feminist, but those were great movies. 

Jackie Brown, the most low-profile of his famous nineties trilogy, was centered on, and held up by, some very interesting female characters. 

We are going to focus on the character of Melanie, who seems to embody (more than a decade before legalization) the model of the marijuana-smoking California girl. 

RELATED: Are Weed Moms The New Wine Moms?

Blonde, tanned and super-laid-back, Melanie is a millionaire dealer’s girlfriend, in whose beach house in Baja California she spends her days smoking weed. Everything around her is danger and crime, yet she is the one who toking non-stop, not the criminals who surround her. Within cinema stereotypes, Melanie is like any male stoner. 

Hers is perhaps the best marijuana quote uttered by a woman in all-time mainstream cinema. A phrase written to blow the minds of teenagers from 1997 to eternity. In the scene, her boyfriend tells her that smoking so much weed is going to kill her ambitions, to which she replies: “Not if your ambition is to get high and watch TV.” 

Broad City (2014-2019) 

The smoothest, funniest and most relatable series about friends in their late twenties living in New York, in an effective 20-minute episode format. 

Broad City is one of the best shows out there to watch while being super-high. In these two girls’ adventures, cannabis appears as an everyday habit. It is impossible to choose a single weed scene among so many great ones. 

Broad City’s starring duo — the great Abbi Jacobson and Ilana Glazer — did a lot for the acceptance of us women who are funny, ridiculous, awkward, and lovable. It also provided a realistic and tender account of what marijuana is for female users around 30: a little spice to life, a moment to disconnect, something that is shared with friends to have interesting talks or simply laugh until it hurts. It’s neither glamorous nor chic: they smoke roaches, they dwell with dealers, and sometimes argue over who’s scoring. Just like life itself. 

The show also has the most precise and refined stoner humor ever performed by women on TV. You can tell that the show was created by the lead characters themselves, and they know very well what they are talking about. 

Without a moral angle, cannabis is the protagonist of many memorable scenes where various taboos are broken, such as smoking weed in family. This was immortalized in an episode where the girls travel to Florida and, among other things, share a joint with Ilana’s mother and aunt, who are two Jewish ladies. 

RELATED: The Best Weed TV Shows You Should Be Watching

This is a great scene, full of references to pop culture: it is filmed in the That 70’s Show manner, and Fran Drescher, who plays the aunt, is a pop icon herself. 

Smiley Face (2007) 

Granted, it is not Gregg Araki’s best movie. Without a doubt, it is one of the most mainstream and superficial in the flagship director of Queer cinema from the early 90s’ catalog. However, his characteristic “f*ck gender roles” vision is very much alive in this comedy. 

In the film, a young actress named Jane (played by Anna Faris) has an absolutely psychedelic day, somewhere between funny and terrifying, after accidentally eating a tray of cannabis cupcakes. 

Smiley Face is hyperbolic and not very realistic. Still, it gives the exhausting (and often moralizing) tale of a “crazy day after accidentally doing drugs” an interesting twist. Since the woman who gets high is already a stoner and knows how to do drugs properly, she is prepared to face what comes with such accidental intoxication. 

The movie has some of the best-portrayed, most realistic scenes about being high in public. It could totally star Seth Rogen but, instead, it stars a young, blonde-haired Britney Spears-type. 

The role of John Krasinski, on the other hand, is one usually played by “the girl” in movies. He is a weirdo without charisma who is in love with the leading lady and goes out of his way to help her, even though she is a total mess. 

A truly absurd stoner comedy, no more, no less. 

Atlanta (2016-) 

Full disclosure: there are many problems in Van’s life that I cannot possibly conceive from my place in society. She is a young, working class, African American mother. I am not. And yet, the characterplayed by Zazie Beetz, is extremely relatable. 

Van is always tired, has an acid sense of humor, a very short fuse, and a curious disposition for everything to go wrong. She is also fierce, independent and completely lovable. Like most characters in this great, bittersweet comedy, Van smokes weed, but only occasionally. 

There’s an episode where the profound problem of inequity of the less privileged sectors before the law is portrayed in the act of smoking. Van shares a joint with a friend from her teenage years who is African American as well, but also a millionaire influencer. She represents the path that Van did not take, because hardly anyone could. 

The inequity is noticeable: Van cannot smoke as freely as her rich friend because she does not have the same privileges. In fact, she has forgotten that the next day she has an interview for a job at a school, and therefore has to take a drug test. A thousand tragicomic contraptions follow, in order to try and pass that test, ultimately without success. 

Van reminds us that it doesn’t matter how beautiful, friendly, open and intelligent you are. Being a girl who smokes weed is difficult, but being a lower class African American girl who smokes weed is way harder. 

Is This The Biggest Downside To Marijuana Legalization?

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There are often concerns that legalizing the leaf will create a situation that will increase youth consumption, addiction rates, and launch society into a downward spiral of apocalyptic decline.

Marijuana has been legal now in some parts of the United States for around two decades. It all began with the legalization of a reasonably liberal medical marijuana program in California back in 1996 and progressed into a scene where adult residents in 17 states now have the freedom to purchase cannabis in the same way they might beer.

It’s a concept that is preventing thousands of people from going to jail every year as a result of personal marijuana possession. It also boosts local and state economies, creates thousands of new jobs and helps put the food on the tables for more than 200,000 families nationwide. But are there any downsides to marijuana legalization that should be considered?

Marijuana legalization itself seems to be working out in most of the states where this new way of life has taken hold. There are often concerns that legalizing the leaf will create a situation that will increase youth consumption, addiction rates and, in some exceptional cases, launch society into a downward spiral of apocalyptic decline. But the reality is, none of this seems to be happening.

RELATED: What’s The Difference Between Marijuana Legalization And Decriminalization?

Some anti-legalization folks say it is still too early to tell what kinds of blights to society are coming on the heels of legalization, but in places where weed has been legal for several years, all seems relatively good in the neighborhood. Even former Colorado Governor John Hickenlooper, a man who once opposed the legalization of marijuana, admits that your children are probably safe from legal weed. “We haven’t seen a big spike in consumption,” he said during an interview in 2018 with Rolling Stone. “The only increase in consumption is among senior citizens.

No One Understands How High Edibles Will Make Them
Photo by NordWood Themes via Unsplash

“Certainly the worst things that we had great fear about — spikes in consumption, kids, people driving while high — we haven’t seen any of that,” he continued. “We were very worried that by legalizing, we were making this more somehow more psychologically available to kids. We haven’t seen that. If anything, we’ve seen less drug dealers.”

If there is one area where society has had some difficulty adapting to a space where cannabis products are legal and readily available it’s that many people still do not have a grip on how to properly use edibles. A recent study published in the Annals of Internal Medicine shows that marijuana-infused candies and food are sending more people in Denver to the emergency room. The majority of these cases involved symptoms ranging from rapid heartbeat to psychotic episodes.

RELATED: Nobody Understands How High Edibles Will Make Them

There is also some evidence that more children are accidentally ingesting marijuana edibles. In Colorado, out of the 265 marijuana-related calls to poison control in 2018, around a third of them involved children under the age of nine.

But it is important to understand that these statistics did not involve people who subscribed to the concept of “responsible use.” Consuming cannabis according to the recommended dosage (5 mg or less for beginners) and keeping cannabis products out of the reach of children (all warnings printed on the packaging) could have totally prevented these unsavory occurrences. Legalization is not the culprit, only stupidity and carelessness. Of course, as we have learned with alcohol, stupidity and carelessness must be factored in. Taking personal responsibility goes a long way.

How Alcohol And Weed Affect Young Adult Brains

It is becoming a known fact that alcohol causes brain damage while cannabis does not, and there are studies to back up these claims.

In the past, prohibitionists loved to say that cannabis would cause brain damage, but new studies now show that alcohol does, while cannabis does not. The latest study of this kind revealed that alcohol impacts cortical thickness among young people, which was not the case with those who used cannabis.

The brain’s cortical thickness is a metric used to measure how thick the layers are in the cerebral cortex. Cortical thickness gives an idea of a person’s cognitive abilities; it can give doctors and scientists an idea if there is any disease such as Alzheimer’s or Parkinson’s, and it can also determine if there is some type of brain damage.

teens are trying marijuana before alcohol and tobacco
Photo by rawpixel.com

For the study, researchers analyzed the association between cannabis and alcohol exposure in the brains of young adults. They took a sample size using 436 twins, all of whom were 24 years of age. They then assessed the frequency, quality, density, and level of intoxication occurred after consuming both alcohol and marijuana, and after that they gathered data to check if marijuana use had an effect on cortical thickness which was measured through magnetic resonance imaging.

The researchers selected cannabis and alcohol-consuming twins for subjects so that they could assess what the impacts were, if any, of two different substances on them. “Greater alcohol, but not cannabis, misuse was associated with reduced thickness of prefrontal and frontal medial cortices, as well as the temporal lobe, intraparietal sulcus, insula, parietal operculum, precuneus, and parietal medial areas,” writes the study.

“No significant associations between cannabis use and thickness were observed. The lack of cannabis-specific effects is consistent with literature reviews, large sample studies, and evidence that observed cannabis effects may be accounted for by comorbid alcohol,” says the researchers.

“This study provides novel evidence that alcohol-related reductions in cortical thickness of control/salience brain networks likely represent the effects of alcohol exposure and premorbid characteristics of the genetic predisposition to misuse alcohol. The dual effects of these two alcohol-related causal influences have important and complementary implications regarding public health and prevention efforts to curb youth drinking.”

Consistent With Previous Studies

It is becoming a known fact that alcohol causes brain damage while cannabis does not, and there are studies to back up these claims. A study from 2017 conducted by researchers from Oregon Health & Science University together with the University of Colorado analyzed neuroimaging data taken from adults aged 18 through 55, as well as adolescents aged 14 through 18. The investigators determined that there was a link between alcohol consumption and changes observed in terms of brain structure but they found no causation among those who consumed cannabis.

“Alcohol use severity is associated with widespread lower gray matter volume and white matter integrity in adults, and with lower gray matter volume in adolescents,” the study concludes. On the other hand: “No associations were observed between structural measures and past 30-day cannabis use in adults or adolescents.”

RELATED: Study: Marijuana Rewires Young Brains To Boost Cocaine Enjoyment

Additionally, the researchers made it clear that their findings were consistent with older studies, “suggesting that regionally specific differences between cannabis users and non-users are often inconsistent across studies and that some of the observed associations may actually be related to comorbid alcohol use.”

Vaping THC Can Be Riskier For Teens Than Smoking It, Study Shows
Photo by Eliott Reyna via Unsplash

There are more studies, too. One from 2015 conducted by researchers at the University of Colorado and the University of Louisville in Kentucky analyzed the brain morphology of adolescent and adult subjects who were daily cannabis users and compared them to non-users. They specifically looked for changes among their nucleus accumbens, hippocampus, amygdala, and cerebellum.

The researchers said they found “no statistically significant differences… between daily users and nonusers on volume or shape in the regions of interest”. This was observed after they checked for their alcohol consumption.

RELATED: Study: Young Marijuana Users Develop Brain Protein Linked With Stress And Anxiety

“The results indicate that, when carefully controlling for alcohol use, gender, age, and other variables, there is no association between marijuana use and standard volumetric or shape measurements of subcortical structures,” wrote researchers.

Cannabis Actually Protects The Brain

Cannabis use doesn’t just not cause any impact on the brain; it actually protects it, says many studies.

One study from 2017 conducted by researchers from the University of Bonn and the Hebrew University revealed that consuming regular doses of low THC can help prevent the brain from slowing down, which is normally caused by aging. The animal study involved testing mice of various ages: 2 months, a year, and 18 years old every day, while administering them with THC for a month. They were then tested based on their capability to recognize objects familiar to them, and to navigate water mazes.

The results, which were also similarly observed in human trials, revealed that younger mice performed superbly when they were sober though they tended to show struggles when they were on THC. Meanwhile, the older mice struggled with their tasks but this was expected since they had older brains. What was interesting was that they found that the older mice saw a boost in performance when they were given THC infusions, leading their performance to be as better as the mice who weren’t given any THC at all.

“Together, these results reveal a profound, long-lasting improvement of cognitive performance resulting from a low dose of THC treatment in mature and old animals,” study co-author Andras Bilkei-Gorzo told The Guardian.

“If we can rejuvenate the brain so that everybody gets five to ten more years without needing extra care then that is more than we could have imagined.”

So there. Even more studies proving the benefits of cannabis for the brain. So put down that bottle, and get using!

This article was created in partnership with Cannabis.net 

Surprisingly, Our Consumption Of This Dropped Last Year

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2020 might have been the year when we collectively drank the most booze. Despite this, the wine industry experienced a decline in sales.

Against all odds, wine consumption dropped by a significant margin last year. Despite the fact that the COVID-19 pandemic has pushed happy hour earlier in the day, new reports show that wine consumption dropped to its lowest level since 2002.

The International Organization of Vine and Wine (OIV) named 2020 “a year of resilience.” In a new report they reveal that the global consumption of wine dropped by 3%, about 6.2 billion gallons of it. Wine production was also slightly below average when compared to 2019.

Food & Wine reports that while COVID-19 is partly to blame for these developments, according to OIV, “The full or partial closure of the [hospitality industry] has caused a fall in sales in value, and to a lesser extent in volume, only partially compensated by the increase in wine sales via e-commerce and large retailers.”

Photo by Hermes Rivera via Unsplash

They added that, “Premium wine suffered the most from the closure of restaurants and tasting rooms, while large producers that owned the off-premise channel with large partner wholesalers performed well.” OIV also mentions the imposition of new trade barriers, like Brexit, which have also influenced wine sales.

RELATED: Women Are Overwhelmingly The Main Buyers Of This Cannabis Product

Still, despite these results, predictions of wine sales were expected to be worse considering how heavily COVID-19 impacted the hospitality industry. While sales dropped in restaurants and bars, this was compensated in significant amounts by supermarkets and liquor stores.

A closer look at the results show that the U.S. was the leading buyer of wine in the world, consuming about 33 million hectoliters, continuing the trend that they’d set in past years. Sparkling wine (excluding Prosecco) experienced a sharp decline in consumption while boxed wine experienced a rise.

RELATED: Marijuana Is Replacing Alcohol During The Pandemic And May Have Long Term Benefits

Boxed wine might not be the fanciest of wines, but it is definitely a type of container capable of holding large quantities of wine for a much cheaper price. While wine sales were down in restaurants and bars, it’s clear that at home, we were still drinking a lot, perhaps more than in years past.

Cannabis Companies Begin To Embrace Sustainability

The preference of eco-conscious cannabis consumers to buy environmentally-friendly products has motivated many businesses to clean up their act.

Earth Day 2021 is upon us, and cannabis companies across the industry are mobilizing to take “sustainability” from buzzword to business practice. Earth Day was founded in 1970 by Senator Gaylord Nelson as a national teach-in on the environment to raise awareness about issues like pollution and pesticide use.

While the cannabis industry has long been associated with the word “green”, the environmental impacts of production, packaging, distribution and materials sourcing for products like vape pens are often anything but.

Today’s consumers have grown up with the annual tradition of Earth Day and the heightened environmental awareness it promotes. Studies show sustainability is a factor driving customers’ buying decisions. Recent research by IBM revealed that nearly six in 10 consumers surveyed are willing to change their shopping habits to reduce environmental impact, and nearly eight in 10 indicated sustainability is important to them. Many will be looking for cannabis products that align with their cleaner, greener values.

A diverse group of North America’s leading cannabis cultivation and manufacturing experts formed the Sustainable Cannabis Coalition (SCC) earlier this year. The SCC will work proactively with industry cultivation and manufacturing peers and vendors to promote proven sustainability best practices that can be implemented at scale across the cannabis market. The SCC will be a resource providing foundational best practices to further promote the economic benefits of sustainability as the industry continues to grow.

The SCC founders include Cohn Reznick, Anderson Porter Design, Valiant, Wholly H2O, Cloud Farming, Argus Controls, Gro iQ, Trulieve (OTC: TCNNF), Byers Scientific, 365 Cannabis, GMP Collective, Omega Equipment, and Supply, Simplifya, PathogenDx, Grow Generation (NASDAQ: GRWG), and Outlaw Technology. These industry leaders are foremost experts in data-driven business strategy, facility design, facility construction, water use, pathogen detection, energy consumption, waste disposal, economic and social impact, vertical farming, ERP and seed to sale systems, lighting, air emissions, extraction, packaging and data-driven monitoring and optimization of environmental control systems.

Photo by Ethan Miller/Staff/Getty Images

Brands Tackling Sustainability

Eco-conscious cannabis consumers make up a large percentage of the marijuana-consuming population and their preference for buying environmentally-friendly products has motivated many businesses to clean up their act. Other companies have made sustainable practices a cornerstone of their business model. Nugg Club, a cannabis subscription box company, employs a model that is 90% more efficient than on-demand delivery services, resulting in over 250,000 pounds of carbon emissions saved each year. On top of that, Nugg Club’s boxes are 100% recyclable, made out of 80% recycled materials, and printed with nontoxic soy-based ink.

RELATED: States Pushing Cannabis Operations To Be More Earth Friendly

If you want to make sure that the contents of your subscription boxes have a similarly small carbon footprint, several companies have stepped up their sustainability game to meet the rising demand for greener products. California-based Summerland, which sells premium hand-made bongs and pipes, makes its smokeware in small batches made from pure clay. Stone Road grows its biodynamically-grown cannabis on an off-grid, family-run farm using only solar power and artesian water sourced from directly under the farm. All Stone Road products come in 99% recyclable packaging made from 100% post-consumer recycled goods. This year the company will start using rice protein isolate to create packing material, sourcing fully recycled glass jars and reclaimed ocean plastic to make their child-resistant lids.

US Cannabis Sales Projected To Hit $28 Billion In 2022
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Ivan-balvan/Getty Images

Kin Slips sublingual strips’ new packaging uses 75% less plastic than the previous version. It is entirely recyclable and made from Tinplate (the same material from which soup cans are made), which is easy to recycle and sort due to its magnetic nature and existing infrastructure. ALT’s liquid THC drink mixer is packaged in recyclable glass vials with sustainably sourced aluminum lids, while Marley Natural’s line of elevated smoking accessories features sustainably grown black walnut. Greening the cannabis industry will take more than responsible products and packaging, but Earth Day 2021 will see more focus on sustainable practices than ever before as companies increasingly co-prioritize planet and profit, hopefully to the benefit of both.

RELATED: Sustainable Cannabis — How To Find It And Why You Need To Start Caring

Eaze’s private label brand Everyday is an environmentally conscious brand, with recyclable packaging created using wind energy. By partnering with master indoor growers, the Everyday team has curated a range of high-quality flower strains for customers with discerning taste. Everyday starts at $45 for an eighth of flower.

Sana Packaging is working to make sustainable packaging more accessible by reducing the cost of its 100% reclaimed ocean plastic pre-roll tub by 30% and reducing materials used by 25%. The sustainable company also makes packaging from 100% plant-based hemp. The Bureau creates a variety of innovative and sustainable cannabis packaging designs made from biodegradable plastic and paper. Their products are customizable to meet each client’s specific needs and budget.

This article originally appeared on Green Market Report and has been reposted with permission.

Rachael Rapinoe Talks Cannabis, Entrepreneurship And Personal Motivations

Having spent her playing days being prescribed every kind of pill there is, Rachael knows first-hand that the aid given to her did not fix any pain, or set her up for long-term health. 

By Natalia Kesselman and Javier Hasse. Originally published on Benzinga’s El Planteo. 

CBD for athletes is in.  

This has been true for a while in the National Hockey League, the National Football League, and even in Major League Baseball. While it took longer for soccer, the CBD ball has finally reached this field. 

And who better to hoof it right in there than former pro soccer player Rachael Rapinoe?  

The Californian, currently based in Oregon, has been kicking it hard in the cannabis space with her CBD brand, Mendi. 

11 minutes older than her twin Megan (the “pink haired lesbian goddess,” as she describes her), and therefore “more of an OG” Rachael has finally woken soccer’s interest in CBD. Although it is unclear why this sport was one of the few where cannabis and hemp were still not being talked about, that’s precisely what has given Rapinoe a head start. 

“We’re excited to own the soccer market here in the United States with Megan, because it’s completely untapped,” says the player. 

 

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This is what allowed them to “really tell the story of CBD,” both opening the conversation, and making their way gently into the space, without ruffling too many feathers. 

Now offering both a no-THC Base line and a full spectrum <0.3% Core line, Mendi is without a doubt the sports focused CBD brand you’ve got to watch out for. 

Feel Good, Do Good 

“I care about interpersonal growth,” says the entrepreneur, when asked about her passions. 

Rachael believes that loving oneself (which is not easy and takes time) is the secret to growth: once accomplished, it bleeds into the other areas of life. Only when we are truly at peace with ourselves can we help each other evolve because, in the athlete’s words, “our relationship with the world is a direct reflection of the relationship with yourself.” 

RELATED: Soccer Superstar Megan Rapinoe Talks Cannabis, Feminism: ‘Everyone Needs A Seat At The Table’

“I’m all in on equality,” she added, “I’m all in with social justice. But I think you have to even take a step back from these issues and learn how to love yourself, first. And that’s my truth.” 

Of course, CBD plays into all of this: “I believe in feeding your body from top to bottom, in the healthiest, most natural way possible.” 

Soccer Superstar Megan Rapinoe Builds Equality For All Through Cannabis
Photo by Tevarak Phanduang via Unsplash

As someone who grew up with western medicine and spent her playing days being prescribed every kind of pill there is, Rachael knows first-hand that the aid given to her did not fix any pain, or set her up for long-term health. 

“It’s not nutritious for your body,” she states. 

Rapinoe also points out how our bodies are actually built to interact with the cannabis plant through the endocannabinoid system, “and not only that, we have natural endocannabinoids produced to feed those receptors but like everything else, we don’t produce enough of it.” 

That’s basically the role cannabis (CBD, THC and all the other cannabinoids) plays. 

“We need the extra minerals and extra vitamins and extra cannabinoids to feed all of these systems; whereas opioids, and Tylenol and Advil, your body doesn’t produce that stuff, you don’t actually need them .” 

Education Is Key To Growth  

Most people who have consumed THC in any manner — especially edibles — have had the unpleasant experience of overdoing it with the dose, at least once. Of course, one of the many perks of weed is that you can’t OD on it, but an excess of THC consumption can render some truly scary moments. Rachael is no stranger to this feeling. 

“I’ve had stories of edibles where I took too much and I thought I was gonna die. Everyone has a story like that, but that is not what defines cannabis. It’s only because I had a lack of education around dosing and I didn’t know how much to take.” 

Based on her own experiences as well as other people’s, Rachael feels education is key for the cannabis industry to mature. However, it’s extremely difficult to properly educate consumers when the space is still highly restricted. Neither does the medical community get enough funding for controlled studies to be able to “accurately study the effects of THC, CBD as well as the other 100+ cannabinoids,” as the player says. 

 

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“We need more studies so we can collate all of the education around cannabis and be able to educate people on which part of the plant -or which plant, hemp or marijuana- works best for them.” 

As for the normalization of cannabis in sports, the relation to the previous is a pretty clear equation: science plus education plus legislation equals more and better products. More innovative and more sophisticated products will allow cannabis to reach every space, including sports, where it is much needed. 

However, for this to work, we need “all hands on deck,” she says. This means the federal government, the FDA, and the science and medical communities will all have to get onboard to truly make a change. It is the only way to get enough information to protect the public and steer them in the right direction for picking what product is best for them. 

“Smoking a blunt is super nostalgic,” she says laughingly. “But I don’t see athletes smoking a joint after a game… You don’t need to do that, there are other ways to consume cannabis more effectively 

“I think that athletes are going to get to a place where they’re going to be taking a protein shake during an interview, that’s infused with cannabinoids. […] That’s where this industry needs to go.” 

Leading By Example 

“My approach is much different than Megan’s. I am not as out and loud and charismatic, I have more of a blue collar mentality. I roll up my sleeves, stay on the quieter side and lead by example,” says the soccer star. 

Mendi is not only influential in the CBD space. The company seeks to advocate for gender equality, both in soccer and in general. 

Megan Rapinoe
Photo by Mike Stobe/Getty Images

For one, the company is almost completely female and LGBT+ led, which is already quite a feat on its own. 

But, in addition, its spokeswomen are two of the most respected professional athletes in their respective sports: Megan Rapinoe in soccer, and Sue Bird in basketball. 

This is why Mendi’s demographic began slightly skewed female. However it’s almost even at this point, says Rachael. “Our brand is gender neutral and our language is gender neutral. 

RELATED: Soccer Superstar Megan Rapinoe Builds Equality For All Through Cannabis

“We just wanted to use the first year to champion equality and properly convey ‘this is who we are, this is what we stand for’, and we were coming to market intentionally investing in women first. But we’re very much on board with supporting male leagues and athletes, especially underserved male leagues.” 

‘Fuel To Our Fire’ 

The wage gap across just about every industry is not news, and neither is gender inequality in sports. Except for maybe tennis, female athletes are wildly underpaid and under invested in. This, of course, really gets these confident women fired up: 

“What makes it infuriating is that people want to make the argument that male sports bring in more revenue than female sports, and you cannot make an argument when male sports have a 100 miles starting point. Their start point is so far ahead of the women’s game because they’ve been invested in for years (…) so of course, you’re not going to see the same results if you’re half-assing your investment”. 

 

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When it comes to Mendi, Rachael’s wish is for them to become leaders in the industry: to disperse their product among all sports, all athletes, and all employees. In doing so, the goal is not only to kick off the ball, but pioneer a whole new landscape. 

The strategy to actually bring significant social progress is to build a platform so big, employing so many people, that the company can corner the market. “But in the right way”, as R.R. puts it; to do good. “To genuinely create a fair, equitable and diverse culture for all people to succeed. 

“We want to continue standing up for issues around equality and equity, in business as well as sports. We really just want to get to a place where there are no boundaries for us, where people can’t tell us to ‘shut up and dribble’. (…) Then we’ll have a strong enough foothold to push other leaders in the industry to do better, and to do more. This is the fuel to our fire.” 

How To Be Eco-Friendly With Your Marijuana

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Here’s how you can adapt your cannabis use to minimize its impact on the planet, reducing the amount of waste you create, and providing support to the right businesses.

It’s Earth Day, which means the spotlight is on our planet, (hopefully) encouraging us all to pay a little extra attention to the issues that are affecting it. The tradition began in 1970, when the first Earth Day was celebrated and over 20 million people mobilized to call for greater protections to our planet.

Cannabis isn’t normally associated with environmental dangers; on the contrary, it’s an activity that’s long been associated with the good things that come from the earth. Now that we’re all more aware of the threat of global warming, a large percentage of society is looking for ways to help out the environment in any way possible, whether it’s recycling or reducing waste.

When it comes to cannabis, there are a few things conscious consumers can do in order to be more mindful of the environment and to truly know where their product is coming from. Here’s how to use marijuana in ways that are environmentally conscious.

Avoid baggies and recycle bottles

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Packaging is an issue with most consumer products. When it comes to cannabis, one of the perks of legalization is the increased use of glass containers and the disregard of plastic, one of the most difficult elements for the earth to process. Whenever possible, go for glass containers, since these can be washed and repurposed. Once you’re done with them, make sure to recycle them in your nearest dispensary or by ensuring that your community recycles glass and dropping them in your recycling bin.

Buy organic

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Cannabis remains federally illegal, meaning that organic certification isn’t available. Still. certifications like Clean Green and Sun+Earth are some of the equivalents to organic certification and were developed by growers and activists who want to farm and grow products in ways that are least harmful to the environment.

Know who grows your weed

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RELATED: Sustainable Cannabis — How To Find It And Why You Need To Start Caring

One of the biggest issues with black market weed is the fact that there’s no regulation process behind the growth of this product, which at times can contain synthetic pesticides and can harm wildlife and water supplies. Legal marijuana businesses often have to enroll in energy saving programs, which lower their energy usage, and have to limit the amount of toxic elements that they use. This is better for the planet; supporting these programs is one of the most straightforward ways of making these kinds of businesses thrive.

Will New York’s Cannabis Law Create Sweeping Changes For Its Hemp Industry?

Stakeholders not currently operating under a NYDAM research partnership agreement will need to wait a bit longer before they may lawfully enter New York’s cannabinoid hemp market.

On March 31, Governor Andrew Cuomo signed into law the much-anticipated “Marijuana Regulation and Taxation Act (the “MRTA”). You can find our ongoing coverage of all things MRTA here. What isn’t obvious from the title of this new law, however, is that it includes provisions that may change how the state will eventually regulate its hemp industry.

The MRTA is the first state law that proposes to centralize the regulation of cannabis operators, including hemp and marijuana stakeholders. As we previously discussed, the MRTA tasked the Cannabis Control Board (the “CCB”) with implementing rules and regulations for “cannabinoid hemp” and marijuana which will eventually be administered by the Office of Cannabis Management (the “OCM”).

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This is significant because just a year ago, the state enacted A08977, which instructed the New York’s State Department of Health (the “DOH”) to develop the state’s “Cannabinoid Hemp Program” (the “Program”) which was designed to regulate the processing, manufacturing, and sale of hemp extract and cannabinoid hemp products (finished hemp-derived products used for human consumption, except cosmetics) in the state.

RELATED: How New York Just Became The Newest Global Destination For Cannabis Tourism

Launched in November 2020, the Program requires processors, manufacturers and retailers of these cannabinoid hemp products to first obtain a license from the DOH, and establishes quality control standards in the form of proposed rules (the “Rule”). Although the DOH is accepting applications for cannabinoid hemp processor, retail licenses, and distributor permits, the state agency has yet to adopt and publish the Rule in the New York State Register. This means that no state hemp processor, distributor, or retailer is formally operating under these new regulations — the only lawful and formally regulated operations in the state are currently limited to activities pursuant to research partnership agreements with the Department of Agriculture and Markets (the “NYDAM”).

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Nevertheless, the MRTA provides that existing rules, regulations, and determination made by the DOH that pertain to cannabinoid hemp at the time the CCB and the OCM take over the regulation of these products would remain in place until this new regulatory body adopts or repeals them. Therefore, it remains to be seen if the DOH will opt to finalize the rule making process or if it will defer to the CCB and the OCM in deciding whether to adopt the Rule in its current form, or a version of it, in the months to come.

RELATED: New York’s Proposed Hemp Products Rules: A Model For The Industry

What is apparent from reading the MRTA is that Article 5, which contains provisions governing the regulation of cannabinoid hemp products and hemp extract, generally aligns with the Rule in that it contains similar definitions and mandates that cannabinoid hemp processors and retailers secure a license to lawfully enter this market.

That said, Article 5 also contains language that suggests the CCB may impose additional requirements on the hemp industry. For example, the MRTA stipulates that wholesale activities will not be authorized without obtaining an appropriate registration or permit. It also provides that the CCB may issue “special use permits,” which are temporary permits for carrying on any activities related to cannabinoid hemp, hemp extract and products derived from hemp that are licensed by the agency.

So, while it’s impossible to determine to what extent the MRTA and its upcoming regulations will impact the hemp industry, one thing is certain: stakeholders not currently operating under a NYDAM research partnership agreement will need to wait a bit longer before they may lawfully enter New York’s cannabinoid hemp market.

 is an attorney at Harris Bricken. This article was originally published on the Canna Law Blog and is reposted with permission.

Will Biden Approve A Federal Cannabis Legalization Bill If It Reaches His Desk?

What would Biden actually do if a bill to legalize cannabis reaches his desk? According to his press secretary, he wouldn’t be prone to approving it.

White House Press Secretary Jen Psaki answered various cannabis legalization questions on the unofficial cannabis holiday 4/20, refusing to make clear whether or not President Joe Biden would sign a bill to legalize cannabis on the federal level.

When asked if Biden would sign the bill to halt federal cannabis prohibition if Congress approved it, Psaki said that he supports states’ rights to do so.

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Unclear Response

“The president supports leaving decisions regarding legalization for recreational use up to the states, rescheduling cannabis as a Schedule II drug so researchers can study its positive and negative impacts and, at the federal level, he supports decriminalizing marijuana use and automatically expunging any prior criminal records,” she said. “He also supports legalizing medicinal marijuana so that’s his point of view on the issue.”

RELATED: Biden’s Anti-Marijuana Stance Is Perfect For America Right Now

The question came back more directly and precisely in an effort to find out what would Biden actually do if the bill reaches his desk, upon which Psaki alluded that he wouldn’t be prone to approving it, further stating that, “I just have outlined what his position is, which isn’t the same as what the House and Senate have proposed, but they have not yet passed a bill.”

Just last week Senate Majority Leader Chuck Schumer (D-NY) revealed his plans to introduce a federal cannabis legalization bill soon.

“I am going to put this bill on the floor soon. It hasn’t been introduced yet,” Schumer said, noting he has been working with Sen. Cory Booker (D-NJ) and Senate Finance Committee Chairman Ron Wyden (D-OR) on the measure’s draft. “Once it is introduced, it will go on the floor,” Schumer said.

SAFE Banking Act And Request For More Research

In regards to the SAFE Banking Act, which was approved Monday for the fourth time by the U.S. House of Representatives, Psaki noted she is not familiar with the president’s stance on it and would need to follow up with the answer, reported the outlet.

Psaki pointed out that although Biden supports decriminalization and legalizing medical cannabis, he demands more research on the affects of recreational use legalization.

RELATED: How Cannabis Banking Bill Fares In Senate Will Dictate Future Of National Marijuana Reform

“He’ll look at the research once that’s concluded,” Psaki said. “Of course we understand the movement that’s happening toward it. I’m speaking for what his position is and what long consistently has been his position. He wants to decriminalize, but again, he’ll look at the research of the positive and negative impacts.”

Why Does Congress Need Two Years To Federally Legalize Marijuana?
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Analyst Optimistic About Legalization

Jaret Seiberg, an analyst at Cowen, said in a Monday note that it doesn’t matter what the president thinks about cannabis; if it reaches his desk, he’ll sign, reported Forbes.

“We believe there is too much focus on President Biden. It does not matter how he views legalization,” Seiberg wrote. “He will sign into law whatever cannabis bill that the Democratic Congress sends him. Legalization may not be Biden’s priority, but he will not be an obstacle to it becoming law.”

RELATED: Federal Marijuana Legalization Could Mimic End Of Alcohol Prohibition

Seiberg recognized the challenge of getting the 10 Republican votes needed for the victory. “It is why the industry’s lobby efforts are critical. Legalization is unstoppable once there are 10 Senate GOP votes.”

Cowen is, however, enthusiastic about overcoming these difficulties and seeing the bill approved in Congress.

Schumer shares the optimism: “Hopefully, the next time this unofficial holiday 420 rolls around, our country will have made progress in addressing the massive over-criminalization of marijuana in a meaningful and comprehensive way.”

This article originally appeared on Benzinga and has been reposted with permission.

States Pushing Cannabis Operations To Be More Earth Friendly

Aside from the many negative impacts of illegal grow operations (banned insecticides, illegal diversion of stream water, unchecked chemical runoff), legal operations can also pack a devastating environmental punch.

With both 420 and Earth Day (4/22) being celebrated this week, there’s an opportunity to take a good, hard look at the environmental impacts of the cannabis industry as well as legislative responses to those challenges.

Resource use and extraction, air and water quality, and waste management are just a few of the environmental issues confronting indoor, outdoor, and greenhouse cultivation operations. Worth a staggering $61 billion, the cannabis industry is profiting heavily from its current practices, so it stands to reason that legislators are looking to heightened restrictions, green incentives, and higher permitting and licensing fees to offset some of the environmental costs of production and manufacturing.

sustainable cannabis
Photo by Matteo Paganelli via Unsplash

Aside from the many negative impacts of illegal grow operations, including the use of banned insecticides, illegal diversion of stream water, and unchecked chemical runoff, legal operations can still pack a devastating environmental punch. Soil degradation increased load on water and energy infrastructure systems, and carbon and volatile organic compound emissions from terpenes all have scientists, activists, and lawmakers scrambling to make sure the cannabis market’s booming profits don’t come at the expense of planetary health.

The Puget Sound Clear Air Agency in Washington State has imposed a requirement that recreational marijuana producers and processors comply with air quality regulations after they have obtained licensing. This involves paying a fee for a Notice of Construction permit that details odor control equipment and solvent usage information, as well as submitting a plan view of the facility, a schematic drawing of the HVAC system, and an environmental checklist among other requirements.

RELATED: Sustainable Cannabis — How To Find It And Why You Need To Start Caring

In California, state government-run Water Boards require permitted growers to register water rights and follow strict guidelines that include prohibitions on diverting surface water from April through October and irrigating with stored water during the dry season. Any non-consumer wastes produced in cannabis operations manufacturing vape cartridges and pens in the state are required to be managed by electronics recyclers, which puts California ahead of most states in this particular practice.

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The Pennsylvania Department of Environmental Protection prohibits “the emission into the outdoor atmosphere of any malodorous contaminants”, which has shut down more than one processing hemp drying operation in the state while encouraging others to upgrade their generators and air scrubbers to keep business running. Other states such as New Jersey have regulated certain areas as protected lands, such as shellfish habitat, wetlands, and riparian zones, which require special permits or authorization in order to be used for cannabis cultivation.

RELATED: How To Use Marijuana In Ways That Are Eco-Friendly

In Colorado, Boulder has city codes that require marijuana businesses to utilize renewable energy to offset 100% of their electricity consumption as part of Boulder’s Sustainability and Climate Action Plan. In addition, several local governments in Colorado, in conjunction with the state, have prepared a “Cannabis Environmental Best Practices Guide”, but as long as adherence to measures such as these remains elective or wildly variable from state to state, both illegal and legal marijuana operations will continue to stymy efforts to ensure that that the cannabis boom is not a bust for the environment.

This article originally appeared on Green Market Report and has been reposted with permission.

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