Budweiser and the Super Bowl have been a solid partnership for years and the beer behemoth has created some of the most iconic commercials in the telecast’s history (think Clydesdales, talking frogs, etc.) But another kind of bud is horning in on the action.
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Sales of cannabis typically skyrocket on the days before the nation’s largest televised sporting event — and this year is no different.
Joel Milton, CEO of Baker, a cannabis customer platform, says that casual smokers prepare for Super Bowl LI by buying pre-rolled joints. According to a report in Forbes, sales of pre-rolls soared by 28 percent. Infused beverages are also becoming more prevalent as well.
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Last year, sales increased nearly 3o percent in the days leading up to the Super Bowl. Also in 2016, delivery service Eaze reported an increase of nearly 50 percent hours before kickoff, Forbes reported.
Green Rush, a California cannabis delivery company, said it shattered company record sales during last year’s Super Bowl weekend. The company said sales soared more than 300 percent.
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Do you know what else sells well during Super Bowl games? Pizza. Last year, Pizza Hut set record sales numbers with over $12 million in sales during the game.
Sally Vanderveer, president of Denver’s largest dispensary Medicine Man, told Forbes:
“The good thing with marijuana is that there is no hangover and they can go to work the next day with no problem.”
About 16 million Americans call in sick the day after the Super Bowl, according to t Forbes, making it the worst day of absenteeism for employers according to Kraft Heinz who wants to make it a holiday. They say that productivity is so bad that employers say they lose $1 billion from inactivity of workers nursing hangovers.