Far from the hippie-stoner stereotype that sparked a marijuana revolution in the ’60s and ’70s, the people forging ahead in legal weed aren’t who you might expect.
Older women are pioneering maybe of the businesses breaking new ground in medical marijuana. The low cost of entry, combined with super-fast growth make the marijuana industry appealing for newcomers — especially those with a passion for its healing benefits.
As the New York Times reported, women are taking what used to be old folk remedies or homemade tinctures and salves made from marijuana, and turning them into viable businesses. Companies like AnnaBis, which sells aroma-controlling accessories, Wana, which makes edibles and medicinal products, and Ma Kush’s CBD are all inspired by or owned by women.
The NYT reports:
Inspired partly by their own use of the drug for pain relief, or by caring for others who use it for their own aches, these women see viable business opportunities and view their work as therapeutic for their customers. “It’s definitely a trend,” said Troy Dayton, the chief executive and a co-founder of the Arcview Group, an investment and market research firm that focuses on the cannabis industry. “A lot of women have this family recipe, or they were making a certain kind of tincture for a loved one who was suffering. Now that pot is legal, they’re like, ‘Wow, that thing you were making for Grandma could be a real product.’”
Women make up 36 percent of executives in legal weed, Marijuana Business Daily reports. With medical marijuana on the rise, women are rising up with it.
