Gearheads rejoice. There’s a new gin in town, and it’s taken gimmicky marketing to the next level. Uwe Ehinger is famous in Germany. He’s owns a customer motorcycle shop in Hamburg, Germany called Ehinger Kraftrad and has been nicknamed “The Archaeologist” because he scouts the globe for used motorcycle relics to help build new bikes. “I like to build reduced motorcycles,” Ehinger says in the below video. “Everything I do is a tribute to the past.”
And that includes his new gin. It’s flavored with Harley-Davidson motorcycle parts.
Ehinger has taken his gin project to heart, inserting into the bottles rare original engine parts of three Harley Davidson models: Flathead, Panhead and Knucklehead. The 1939 Harley-Davidson Flathead includes actual camshafts discovered in the Mexican desert; 1947 screw-nuts from Chile are used in the Knucklehead, and 1962 Panhead rocker arms from South Korea have been added to the…Panhead.
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As the video explains, the (not cheap) bottles of gin are filled with just as much craftsmanship as Ehinger’s bikes. The bottles are custom-made and are labeled using riveted hand tags with unique serial numbers. They’re wrapped, using wax paper, in the stories of how the parts were found. The entire packaging process recreates the handmade packaging of motorcycle parts in the 30s, including a Heidelberg printing press.
The antique bike parts are cleaned and sealed with a tin alloy to make them food safe. All of the bottles are currently out of stock, but there’s word Ehinger is taking orders for the next batch.