This week we’ve been discussing a lot how cannabis continues to go mainstream in refreshing ways. In most cases this involves celebrities embracing the green, and either endorsing a product with their name on it, or building an entire niche enterprise from the ground up.
But now it appears the investing side in cannabis is going mainstream, too, at least according to this latest Variety feature. That a trade magazine like Variety would publish an in-depth cannabis features is also a statement in and of itself about marijuana’s continued push into the mainstream. (Major kudos to this line for Variety’s audience: “Much like the independent movie biz, the cannabis industry attracts investors looking for high-risk, high-reward investments…”)
However, Variety pinpointed a number of investment firms, old and new, that are pushing the cannabis industry forward in fresh and exciting ways. Here are just some of the firms they decided to profile.
The Colorado-based and family-owned company is known around the nation as the exclusive provider of one of the most trusted hemp extracts “Charlotte’s Web.” (If you haven’t, you should read Kathryn Gurley’s touching story how Charlotte’s Web helped her son.) CBD-enriched products continue to be a significant opening in the pathway toward raising cannabis awareness and its possible health benefits.
“We produce a product that’s considered a ‘whole plant extract,’ so we can legally market our products in all 50 states,” CW Hemp’s chief marketing officer Ashley Grace told Variety.
Bonita “Bo” Money is the creative and driving force behind the popular topical cream That Glass Jar. She is also known as the founder of Women Abuv Ground, a networking organization aimed at “cannapreneurs.”
Money’s ventures are primarily self-funded, though she has accepted funds from private sources. “I’ve had the chance to work with some very like-minded people who believe in this cause. I’ve been courted by major companies, but I didn’t want to give up control,” Money told Varitey.
The OG Collective and P&S Ventures Holding Co.
Patrick McMahon and Scott Lambert base their company in Cathedral City but are looking to expand to Los Angeles. They’re enthusiastic about marijuana reform as they try to grow their business to include more specialty products like edibles and vape pens.
As McMahon told Variety: “The industry is too big to turn back on now, and the amount of potential tax revenue cannot be ignored. Investments are tough because we’re still dealing with a cash business, which is a big obstacle, but we’re getting there.”
The venture capital and investment firm boasts possibly the most well-known cannabis entrepreneurs in Snoop Dogg, in addition to Ted Chung, Evan Eneman and Karan Wadhera. As Casa Verde writes on their website, the firm “makes early stage investments in innovative and fast-growing ancillary businesses in the emerging cannabis industry.”
You can head over to Variety for the full list and breakdown, where they discuss Beboe, the high profile product company we previously wrote about and is labeling themselves as the “Hermès of marijuana,” and MedMen, a strategic marketing group in key markets that also offers “turnkey services” to cannabis license holders.