Legal weed delivery services are getting more popular in some regions such as California, but who is taking advantage of the service? Young, well-educated and well-paid guys are, according to a report released earlier this week.
Eaze, a cannabis technology company launched three years ago in San Francisco, conducted a study of more than 10,000 California cannabis consumers. Participants of the study completed a 32-question email survey. Some of the findings confirmed preconceived stereotypes, but there were some surprising conclusions.
Millennials Are No. 1
Which generation is most likely to get weed delivered? Millennials (age 22-34) account for 57 percent of the Eaze’s business, the survey concluded. Gen X (35-52) were next with 21 percent; Gen Z (18-21) accounted for 15 percent; Baby Boomers (53-71) were at 7 percent.
It’s A Guy Thing
Two-thirds of all deliveries went to males. Women accounted for 32 percent, with transgender and non-conforming each reporting at 1 percent.
Related Story: What Does The New Marijuana Consumer Look Like? Find Out
Choosing Bud Over Booze
According to the survey, 81 percent of Eaze customers were also consumers of alcohol, which is not that surprising. But of those cannabis enthusiasts who drink, nearly nine out of 10 (87 percent) say they consume less booze because of cannabis. Another 13 percent report that they have stopped drinking alcohol altogether in lieu of marijuana.
- Related Story: Why Are Millennials Dropping Alcohol For Marijuana?
Getting Off The Opioids
Of the 40 percent of those surveyed who reported they have a prescription for opiates, 94 percent said they have reduced their opioid use because of marijuana and 31 percent claim they have totally replaced their opiates with cannabis.
- Related Story: Opioids Out, Marijuana In, Top Medical Research Journal Say
Women Like It Daily
Women are the fastest growing consumer segment in cannabis. The data shows that 59 percent of women who consume marijuana do so on a daily basis and 15 percent use it four or more times a week.
More than one third of women (37 percent) prefer to smoke joints, 24 percent like a bong.
Related Story: How Women Are Breaking New Ground In Marijuana
Other demographic findings
Cannabis consumers are generally educated, employed and well-paid.
- Education: More than half (51 percent) of those surveyed have a college or postgraduate degree. (The California average is 39 percent.)
- Employment: Nine out of 1o (91 percent) have full-time employment. The tech sector accounts for 19 percent of the customer base.
- Income: Nearly half (49 percent) have a household income of $75,000 or more. The most common income bracket, at 16 percent, was $100,000-$149,999.
For a complete look at the survey, go to the Eaze site.