Say what you will about the Golden Arches, that beacon of hope for many people who are desperate for want a quick bite. While it’s become an iconic symbol of fast-food, McDonald’s actually ranks last when it comes to quality. It is the burger chain that sucks the most.
And you know who we can credit for that fall from grace? Millennials.
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Related Story: Here’s Why Most Millennials Don’t Like Big Macs
Back in November, the Wall Street Journal found that only 1 in 5 millennials has even ever tried a Big Mac, preferring more gourmet burgers (read as: Instagramable) from competing chains, like In-N-Out and Shake Shack.
Fast forward to today.
Restaurant Brands International asked 1,000 people to rank the quality of burger and sandwich chains. In-N-Out Burger tops the list, followed by Chick-fil-A, Culver’s and White Castle. Sonic comes in ninth, followed by Jack in the Box, Burger King and…McDonald’s.
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Related Story: Coming Soon To Fast-Food: Wendy’s Self-Ordering Kiosks
McDonald’s recently announced they’d be focusing their attention on sustainable beef (last year it was cage-free eggs), as well as beefing up their app with mobile ordering. They’re also expanding table service and adding digital kiosks.
Taking a page from the same handbook, number seven-ranked Wendy’s announced last week that they’ll also be rolling out self-serve kiosks to cut down on wait-times, as well as the dreaded personal interaction, in hopes of gaining more of a foothold in the burger chain power climb.
McDonald’s says they plan to upgrade 2,500 of their restaurants by the end of the year and revamp a majority of the country’s 14,000 locations by 2020.
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