Monday, March 4, 2024

Click Bait: This Restaurant Offers Instagram Kits To Diners

This is a first, at least for the U.K. There’s a restaurant chain in London that takes most of the work out of your Instagram shots.

Dirty Bones, obviously not wanting crappy pics of their food posted to social media, offers Instagram “kits” to diners that includes a portable LED light, a multi-device charger, a clip-on wide-angle lens, a tripod, and a selfie stick. In fact, the entire restaurant was built with Instagram in mind, having been designed to include neon backdrops that read: “Keeping it real,” “Good vibes only’ and “Gimme some of that.”

The menu also lends itself to a Pinterest board or two. The menu items are creative, as are the drinks, and plated as if someone with an overhead iPhone camera was hovering above them.

The shtick seems to be working. Most of the photos the restaurant posts on their IG account are from other people, who obviously knew how to make their photo op pop.



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