Say what you will about the Golden Arches, that beacon of hope for many people who
are desperate for want a quick bite. While it’s become an iconic symbol of fast-food, McDonald’s actually ranks last when it comes to quality. It is the burger chain that sucks the most.
And you know who we can credit for that fall from grace? Millennials.
Related Story: Here’s Why Most Millennials Don’t Like Big Macs
Back in November, the Wall Street Journal found that only 1 in 5 millennials has even ever tried a Big Mac, preferring more gourmet burgers (read as: Instagramable) from competing chains, like In-N-Out and Shake Shack.
Fast forward to today.
Restaurant Brands International asked 1,000 people to rank the quality of burger and sandwich chains. In-N-Out Burger tops the list, followed by Chick-fil-A, Culver’s and White Castle. Sonic comes in ninth, followed by Jack in the Box, Burger King and…McDonald’s.
Related Story: Coming Soon To Fast-Food: Wendy’s Self-Ordering Kiosks
McDonald’s recently announced they’d be focusing their attention on sustainable beef (last year it was cage-free eggs), as well as beefing up their app with mobile ordering. They’re also expanding table service and adding digital kiosks.
Taking a page from the same handbook, number seven-ranked Wendy’s announced last week that they’ll also be rolling out self-serve kiosks to cut down on wait-times, as well as the dreaded personal interaction, in hopes of gaining more of a foothold in the burger chain power climb.
McDonald’s says they plan to upgrade 2,500 of their restaurants by the end of the year and revamp a majority of the country’s 14,000 locations by 2020.