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3 Advertising Women Making New Careers In Cannabis

Alana Armstrong
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3 Advertising Women Making New Careers In Cannabis

As an industry under the microscope, cannabis is revealing some interesting trends when it comes to those who work in the sector, one of which is that it’s attracting a lot of women from the world of advertising despite cannabis being almost entirely taboo in terms of its marketing. To find out what might be driving this drift, The Fresh Toast is featuring 3 advertising women making new careers in cannabis.

Blaine Pearson, Business of Cannabis

As the owner of the ad agency, Dot Dot Dash, as well as being co-founder and CMO of Business of Cannabis, Blaine Pearson has a foot in each sector.

Pearson was attracted to the cannabis space because at the time it was a nascent industry that was emerging, where the rules were being written as it evolved. “In my career, I’ve sort of always worked in new media and social and digital, so you know it just felt naturally a little bit unknown but therefore interesting,” she tells The Fresh Toast.

RELATED: The Importance Of Barneys New Partnership With A High End Cannabis Company

She thinks that women in advertising see cannabis as a tremendous creative opportunity. “And I think just the fact that it is new and interesting and there are a lot of quite interesting roles, and the sort of marketing branding conversation is one that is least defined at this point, based on the regulations, and therefore requires a great deal of flexibility and ingenuity.”

Business of Cannabis just launched a new daily show, called BoC Live (catch it on Twitter) and Pearson says she is very excited about Medical Cannabis Week which will be the second annual gathering on the topic.

Rachel Colic, Boss Ladies of Cannabis

A brand strategist since 2004, Rachel Colic has built a significant reputation in the advertising industry with YCREATIVE, but with just four years in the cannabis space, she’s launched heavy-hitting projects, like Boss Ladies of Cannabis, Eves of Eden, startup launchpad Leaf Forward, and Toronto-based licensed producer PureSinse.

When it comes to making a career change from marketing to marketing cannabis, Colic acknowledges that there is a risk but says the appeal is multi-fold. “One of the big things is you know cannabis is the next CPG and CPG is advertising. So in that sense what I think what you’re seeing is early adopters, people who are willing to take a risk.” Those that are willing to take the risk, she says, could find themselves on the ground floor of a hockey stick moment like that of the dot-com boom.

Rachel is one of the presenting speakers at year’s O’Cannabiz conference and expo, April 25-27, in Toronto.

Rebecca Brown, Crowns Agency

Rebecca Brown is the founder of Crowns, a full-service cannabis industry consultancy, but she has had a long career in marketing and advertising, including being vice president of social media and content at J. Walter Thompson.

“I have always been interested in how you hack the agency model and make it different and better,” Brown tells The Fresh Toast. “I also became very convinced while I was active in large traditional agencies that they were not the right model for the needs of most industries right now but specifically not for cannabis because that requires both specialization and speed.”

Brown sees a lack of female representation on the creative side as one factor that could be sending more women in search of new opportunities in a new space.

RELATED: The Cannabis Industry’s Top 12 US Multi-State Operators

“[Cannabis] is attracting people from marketing and advertising perhaps who were never a fit in the first place in those environments,” Brown says.

“I think it’s unsurprising the kind of brain this space needs because it isn’t linear and you will have an easier time if your default mindset is to chart your own path because there’s nothing in place to tell you what to do you.”

Brown will also be on stage at this year’s O’Cannabiz conference.

Not only are these 3 advertising women making new careers in cannabis. Another woman shaking up the industry is Debra Borchardt from Green Market Report.  She is setting new quality and ethical standards for marijuana business reporting.

Some People Think Meghan And Harry’s Baby Will Break This Royal Record

Amy Hansen
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Some People Think Meghan And Harry’s Baby Will Break This Royal Record

It’s already been determined that Meghan Markle and Prince Harry’s baby will make history in several ways. Since Meghan has lived in the U.S. for a minimum of five years, her baby will have dual citizenship; he or she may be welcomed into the world during a home birth (even though it’s protocol that royals give birth at the Lindo Wing of St. Mary’s Hospital); and the newest royal will also be the first newborn to live in Frogmore Cottage.

And now, we’re learning that the baby could also make history by being the heaviest baby born into the royal family. As Hello! reports, the title of heaviest heir to the throne currently belongs to Prince Louis, who weighed 8 pounds 7 ounces. That’s just barely more than his older brother Prince George, who weighing 8 pounds 6 ounces when he was born. Their sister, Princess Charlotte, is a close third, clocking in at 8 pounds 3 ounces.

RELATED: 3 Body Language Signs That Prove Meghan And Harry Will Be Good Parents

But Louis isn’t the heaviest royal. Hello! says that title belongs to Mike and Zara Tindall’s baby daughter Lena, who weighed 9 pounds 3 ounces when she was born last summer.   And before Lena came along, Peter and Autumn Phillips’ daughter Savannah held the record at 8 pounds 8 ounces.

And if the rumors are true that Kate and Meghan are competitive, Kate might actually break Baby Sussex’s potential record by having an even heavier baby, if the rumors are true that she and Prince William are trying for baby number four. If Kate needed a reason to have another kid, winning this competition may be it.

Celebrate Women’s Month With These Cannabis Artists

Danielle Guercio
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Celebrate Women’s Month With These Cannabis Artists

Apparently, there’s a huge spike in Google searches for the phrase “Is there a men’s day” right on March 8 every. single. year. Pathetic! You don’t have to be a woman to know that we are exorbitantly taxed for their existence. If the men of the world are feeling under appreciated, tough Boy Scout cookies. We’re going to celebrate women by exploring some of the coolest women in cannabis art.

The cannabis industry is full of women and their ideas, expectations, and creativity, but it’s also severely lacking in women at the executive level. This also includes (or excludes) many people of color and queer people— they are just under represented in the upper echelons of the current cannabis administration.

RELATED: 20 Women Set To Dominate The International Cannabis Space In 2019

For this reason, recognizing and uplifting women who may not be in board rooms, but are making enormous impacts on cannabis culture, is crucial this month and every month. Cannabis Artists are incredibly important to the normalization of both medical and recreational use of the plant. They interpret the feelings, moods, and sensations of cannabis use and the people who use it.

Here are two amazing cannabis artists to check out:

Visine Queen

Lisa S. (A.k.a. The Visine Queen) is an artist and event creator making a splash on the East Coast. She wasn’t always into cannabis, but when she gave it a chance a decade ago, it became her go-to for hang outs and unwinding. Lisa’s art has a graphic vibe that has a pop art feel and attracts people to her events—to ultimately socialize with cannabis. She told The Fresh Toast, “In seven years of doing art I have created many canvases, stickers, sculptures, prints and participated in many public art events celebrating women and cannabis culture.”

Her work has a specific normalizing and barrier breaking vibe, and she says among her most popular works are “Stickers that celebrate the visuals of Women of Color enjoying cannabis.” Cannabis and art go hand in hand for the Visine Queen, who uses the plant as an artistic muse both internally and on the page. “When I create, it has to be something I like. Something I’m ready to see all the way through. My work represents me. Usually when I’m working on art, I’m smoking a joint.”

 

Lisa S. The Visine Queen

You can catch her working on cannabis and art events in the TriState area, and on Instagram where glimpses of cool color palettes and fun social consumption set the mood for your own creative inspiration. This Queen is pushing for everyone to accept cannabis, even if they don’t use it. She says, “Art can show you another side of how a regular smoker views cannabis, to the eyes of a non-user. They might not begin to smoke but might try to be more considerate of a cannabis smoker if they enjoy the art aspect of our culture.”

Sweet Dee Photography

Aside from being a skilled photographer, West Coast dweller Danielle Halle works in the cannabis industry with Eel River Organics as a Brand Manager. Her art uses the medium of photography to infuse a first person perspective of women under the influence of cannabis—distinctly not for the male gaze. Her own connection the the cannabis plant is a wellbeing commitment, and showing off it’s bounty is part of her life’s work.

https://www.instagram.com/p/BsjBJghhZ69/

Capturing a closeness between the plant and human, her work energizes consumption photos into an art form that too many underestimate. In the future of the industry, these skills will be in ever higher demand, but for now we get the benefits of viewing this artist’s IG feed for all the best shots. Halle says its more than smoking pics and that her work contains multitudes of the culture,”I have always been interested in photography and art, but never truly saw myself as an artist until my cannabis photography prints were being bought and sold.”

For her, cannabis is a medical aid but also an art driver, “Cannabis use also stimulates creativity and focus, which allows artists to paint for hours or photographers to edit photos all night. Shoutout to uplifting citrus terpene profiles for that late-night editing grind!”

https://www.instagram.com/p/BqVD4FyBP82/

This love for the plant landed Halle in a good place with her work as it reaches more and more people. She says, “I have always wanted to be an artist because I believe art is anything that makes a person feel something, and I want people to experience the wide spectrum of emotions that art can cultivate.”

Artists who use cannabis, who paint cannabis, draw it, or even find more unique ways to use the plant are on the cutting edge of their corner of the culture. Tomorrow’s content will be overflowing with cannabis art and imagery, but you should always uplift the artists that can make you feel it.

Meme Of The Week: Cutting Your Bagels The Wrong Way Can Really Traumatize Twitter

Maria Loreto
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Meme Of The Week: Cutting Your Bagels The Wrong Way Can Really Traumatize Twitter

Bagels are pretty straightforward. There can be an endless amount of flavors and uses, but the way in which they’re cut is pretty standard. Unless we’re talking about bagel bites, which is a different conversation.

I’m sure Alek Krautman had good intentions when he posted an image of his St. Louis style bagels on Twitter. His caption: “Today I introduced my coworkers to the St Louis secret of ordering bagels bread sliced. It was a hit!”

It was not a hit with social media, which has been talking about this guy nonstop since he tweeted the picture a couple of days ago. In the internet world, that amounts to years of trolling. We’re very sorry, Alek.

RELATED: Meme Of The Week: Facebook Has Global Meltdown, People Make Jokes

After the initial outrage passed, the St. Louis style meme was born. It’s simple: people just upload photos of their favorite foods prepared and eaten in ways that disrupt the normal order of things.

You know those videos where things line up neatly and perfectly, making you feel like everything is right with the world? These memes are the exact opposite. Check out some of them below:

RELATED: Meme Of The Week: JK Rowling Can’t Stop Talking About Harry Potter And The Internet Can’t Stop Making Fun Of It

Meghan Markle Has A New Palace Nickname And It’s Not Flattering

Amy Hansen
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Meghan Markle Has A New Palace Nickname And It’s Not Flattering

She just can’t catch a break. Meghan Markle, in addition to being blamed for the riff between her husband and Prince William, feuding with Kate Middleton, and being difficult to work with (how many assistants has she gone through so far?), the “Duchess of Difficult” has now earned a new nickname from some palace staff. And it ain’t great.

As her one-year anniversary to Prince Harry approaches (May 19), the U.K.’s premier high society magazine, Tatler, has recapped Meghan’s (nearly) first year as royalty and there are some juicy behind the scenes spoilers, including the fact that she’s been compared to Fergie, and not in a good way.

RELATED: This Is The One Thing Prince William And Prince Harry ‘Can’t Stomach’ Doing Together

Senior editor David Jenkins says some royal higher-ups at Kensington Palace refer to Meghan as “trouble,” which is reminiscent of one Duchess of York — Sarah Ferguson, who was also heralded as a breath of fresh air inside a rather stuffy monarchy, but that “In the end, Lord Charteris of Amisfield, one-time Private Secretary to the Queen, declared, ‘She is vulgar, vulgar, vulgar, and that is that.’ Even The Independent wrote that Fergie had ‘exuberantly expensive bad taste, a voracious appetite for publicity and swallowed up large amounts of money,” wrote Jenkins.

And while Meghan has yet to garner that harsh of a media spotlight, writes Jenkin:

…staff at Kensington Palace are now calling her ‘Me-Gain’. And savvy – but well-informed and well-connected – outsiders feel she’s getting bad advice. And that that advice comes not from palace regulars, but from Meghan’s own connections.

Those connections are the ones being blamed for Meghan’s decision to let friends spill the tea to celebrity rags like People and US Weekly about her drama-filled relationships with various family members. Jenkins quotes an image expert as suggesting that Meghan needs some pros “because the advice she’s been getting is crap,” adding that it’s odd because “she knows exactly what she wants,” but that she seems to dealing with everything herself “and that’s dangerous.”

RELATED: 3 Body Language Signs That Prove Meghan And Harry Will Be Good Parents

And that new nickname? Me-gain? As any husband worth his salt, Harry will be crushed. Writes Jenkins:

‘Harry’s a proud man,’ said one insider, ‘and a sensitive man. He’d be very upset at the idea of people criticising his wife. He’s utterly besotted.’

A royal source told INSIDER they believe this newest report about Meghan to be “completely untrue.”

This Is How Marijuana Banking Could Be Revolutionized This Year

Mike Adams
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This Is How Marijuana Banking Could Be Revolutionized This Year

This could be the year when marijuana businesses finally get to stop socking away loads of cash as if they were in the show “Breaking Bad” and open up a bank account. A Congressional panel in the U.S. House of Representatives advanced piece of legislation earlier this week intended to legalize banking services for the cannabis industry. It is a move that could signal the real support of Capitol Hill concerning this and other marijuana reform measures, or their true colors could soon be revealed.

The bill (SAFE Banking Act) is relatively simple. It would give the banking industry permission to deal with companies that grow and sell marijuana without the risk of federal prosecution. Right now, even though no financial institution has been put through the ringers for accepting cannabis funds, banks are still at risk of getting busted for money laundering when opening accounts for a business sector that remains against the law in the eyes of the federal government.

RELATED: Why Intellectual Property Will Be A ‘Big Differentiator and Value Creator’ In Marijuana Business

The word on the street is that the measure will have no trouble finding the traction needed to pass on the House floor, yet it remains uncertain just how well-received it will be in the Senate.

Lawmakers are hoping for the best.

“I feel really confident that we will pass this in the House in the next few weeks. I think it will pass with an overwhelming vote, Democrats and a lot of Republicans as well,” U.S. Rep. Jim McGovern, one of the leading gatekeepers in the House, told a Boston Herald Radio Program on Wednesday. Still, McGovern added, it could take the Senate until the end of the year to embrace the idea.

“I think that there’s bipartisan support in the Senate on this as well and I would expect something to happen this year,” he said.

It is true that some cannabis operations already have access to financial services, but the situation isn’t always under the best conditions. These dealings essentially allow dispensaries to use credit card machines but leave them short when it comes to establishing payroll, paying bills, and making huge cash deposits. The SAFE Banking Act would remedy all of these problems by making relationships between banks (large and small) and cannabis operations completely legitimate.

Cannabis industry advocates say the bill is desperately needed.

RELATED: New York State Only Pretends It Wants Diversity In Cannabis Companies

“The SAFE Banking Act would go a long way toward improving safety, transparency, access, and justice in the cannabis industry,” said Aaron Smith, executive director at the National Cannabis Industry Association. “The amendments agreed upon in committee should solidify the already overwhelming support for this legislation in the House. The cannabis and financial services industries have been waiting for clarification and protection for far too long, and we are confident the House would approve this bill if allowed to vote on it without further delay.”

There is still a chance the banking bill could fail. At this juncture of the legislative process, anything is possible.

Although McGovern feels good about gaining support in the Republican-dominated Senate, we still haven’t heard from Senate Majority Leader Mitch McConnell on whether he will allow it. If he does, there is a good chance that the state of marijuana reform could get interesting soon on the Hill.

Rosie O’Donnell Slams ‘Mean’ Kelly Ripa; Priyanka Chopra Nearly Got Cold Feet Before Marrying Nick; Nicolas Cage Files For Annulment 4 Days After Wedding

Naughty Gossip
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Rosie O’Donnell Slams ‘Mean’ Kelly Ripa; Priyanka Chopra Nearly Got Cold Feet Before Marrying Nick; Nicolas Cage Files For Annulment 4 Days After Wedding

Rosie O’Donnell Slams ‘Mean’ Kelly Ripa

Rosie O’Donnell is opening up, for the first time, about the 2006 incident with Kelly Ripa and Clay Aiken. In Us Weekly’s exclusive excerpt of Ladies Who Punch: The Explosive Inside Story of The View Opens a New Window. , O’Donnell, 57, details what happened behind the scenes.

In November 2006, Aiken joined Ripa as a cohost on Live With Regis and Kelly, and the two did not hit it off. At one point, he put his hand over her mouth and she said, “I don’t know where that’s been, honey!” O’Donnell responded to Ripa’s comment the next day on The View, saying it was “a homophobic remark.” She added, “If that was a straight man, if that was a cute man, if that was a guy that she didn’t question his sexuality, she would’ve said a different thing.”

In the new tell-all book, written by Ramin Setoodeh, O’Donnell explains why she defended Aiken:

A few days before he went on Live he had been a guest on The View. “He had come into my dressing room, crying about whether or not to come out. And I sat down with him and I talked to him. He was inching his way out in the way so many born-again Southern Christians have to. I hugged him. Not only do I feel the twenty-years-older mother thing, I feel the twenty-years-old younger-gay thing.” When she saw Ripa on TV that day, Rosie couldn’t bottle her anger.

“So I had just held a crying boy and then watched him be gay bashed by Kelly Ripa,” Rosie said.

After the show, Rosie heard from Aiken. First, she said that he thanked her for defending him. And second: “I didn’t know how to come out, so you just did it.”

As he left her dressing room, Rosie promised Aiken a shield of protection. “Nobody is going to ask you about this on the show,” she said. “And if they do, just let this d-ke take care of it.”

But Aiken had no idea that Rosie would make his sexual orientation a talking point after the Ripa incident. “I didn’t see it the same way that she did,” he said. “The truth is she outed me in a way, because I had not been out yet. When she said the words, ‘If that was a straight man,’ she was confirming that she knew that I wasn’t. That was the worst day of my life. I don’t think I’d had a moment more devastating to me. I remember feeling like shit that day and totally defeated. But I definitely wasn’t mad at her.” Aiken said that Rosie later helped him officially come out on the cover of People in 2008, by introducing him to her publicist.

“I think Kelly Ripa is mean and she doesn’t like me, and she has never wanted to discuss what happened. She wanted to have this weird feud.” Rosie said that under normal circumstances, she would have bonded with Ripa through her All My Children lineage. “She’s the girl from Pine Valley. She and her husband met on the show. That’s my f–king sweet spot. I would have loved her my whole life.” The two never mended fences after the View incident. “I see her at concerts sometimes,” Rosie said. “She just looks away.”

In the end, Rosie was most upset with The View executive producer for connecting the call. The show hadn’t done that before. “Bill Geddie thinks that makes good TV—two women fighting.” Rosie confronted them about it. “I said, ‘Excuse me Bill, that would be the first time that you sabotaged me live on the air. It will not happen again. If it does happen again, I will not be on the show.” Rosie paused for dramatic effect. “When it happened again, I left.”

Ladies Who Punch: The Explosive Inside Story of The View will be released on Tuesday, April 2.

Priyanka Chopra Said She Nearly Got Cold Feet Before Marrying Nick Jonas

On a recent episode of “Watch What Happens Live,” host Andy Cohen asked if Jonas cried when he saw Chopra in her custom Ralph Lauren dress. “He cried. I cried. He cried,” Chopra started. “It was just like, it happened so fast. And I had a freak-out moment right before I walked down the aisle. I was about 40 minutes late, because I was just like, ’75-foot train. Do I even know what I’m doing?’ Like, a full freak-out moment. But then that door opened, and I saw his face, and…” Chopra then motioned a tear going down her cheek with her finger. Seeing Jonas was enough to assure her she absolutely was making the right choice marrying him.

She also told Cohen that they did go over budget with their wedding, planned the entire thing in just a month and a half, and that Jonas cried the most during the vow exchange.

Nicolas Cage files for annulment 4 days after getting married

According to court documents, Entertainment Tonight is reporting that actor Nicolas Cage has filed for annulment, four days after getting married. Cage and wife Erika Koike began dating last April and applied for a marriage license and tied the know on Saturday. The actor has requested a divorce if an annulment isn’t possible.

Nicolas Cage has filed for an annulment four days after getting married, according to a report.

The “Face/Off” star filed for an annulment from wife Erika Koike on Wednesday. Entertainment Tonight reported, citing court documents.

The court record also shows that the 55-year-old actor has requested a divorce if an annulment isn’t possible.

According to ET, the former couple — who started dating last April — applied for a marriage license and tied the knot on Saturday in Las Vegas.

This is Cage’s fourth marriage. He previously was married to Patricia Arquette from 1995 to 2001.

Following their split, he started dating Lisa Marie Presley. The pair wed in August 2002, but they filed for divorce just three months after their secret wedding in Hawaii, according to People.

Cage went on to marry Alice Kim, a waitress working at a restaurant he frequented, in 2004. They had a child together named Kal-El. Kal-El was Cage’s second child after Weston, who was born in 1990 to the actor’s then-girlfriend Christina Fulton.

Cory Booker Promises Historic Cannabis Reform If Elected President

Brendan Bures
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Cory Booker Promises Historic Cannabis Reform If Elected President

Sen. Cory Booker (NJ-D) continues to try ways that might break him out from the pack in a crowded Democratic presidential primary, and one of those ways is promising serious cannabis reform if he was elected into office. Booker, who’s also been a leader in criminal justice reform overall, announced during a CNN town hall Wednesday that he’d “absolutely consider mass pardons for marijuana offense.

“The War on Drugs has been a war on people,” he said.

RELATED: Minorities Accounted For 90% Of New York Marijuana Arrests In 2018

“There is no difference in America between using and even selling marijuana between blacks and whites. But if you’re African-American in this country, you’re almost four times more likely to be arrested for that,” Booker added. “And by the way, when you get arrested for marijuana in this country, it is like getting a lifetime sentence… you can’t get a business license. You can’t get jobs. You can’t get a loan from a bank. It’s like a lifetime sentence, compressing your economic well-being.”

Booker also noted the hypocrisy in such policy around marijuana, being that it’s something two out of the past three presidents have admitted consuming. He explained that a desire to tip the scales in a more balanced favor for American, especially those in black and brown communities, is why he re-introduced his Marijuana Justice Act legislation, which would remove cannabis from the Controlled Substances list, earlier this month.

But Booker emphasized that even if the measure was successful that his efforts wouldn’t stop there.

“I’m hoping all of us, when we talk about marijuana legalization or decriminalization, in the same breath, we’ve got to talk about expunging the records of everyone who is still suffering,” he said.

RELATED: Cory Booker Is Once Again Trying To Legalize Marijuana At The Federal Level

When CNN host Don Lemon asked Booker directly if that meant considering mass pardons and commutations for those with marijuana offenses, the senator responded affirmatively.

Absolutely,” Booker said. “One of my focuses as president of the United States will be to balancing the scales of justice and having a criminal justice system that reflects our highest ideals.”

You can watch the full clip below.

Walgreens Will Sell CBD In 1,500 Of Their Stores

Maria Loreto
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Walgreens Will Sell CBD In 1,500 Of Their Stores

A week after CVS announced their partnership with Curaleaf, Walgreens releases a statement claiming that they’re also getting involved with the cannabis industry, specifically with CBD health products.

According to CNBC, Walgreens will carry CBD creams, patches and more in 1,500 stores throughout different states, including Colorado, New Mexico, Vermont, Tennessee, Indiana, Kentucky, Oregon, Illinois and South Carolina.

“This product offering is in line with our efforts to provide a wider range of accessible health and wellbeing products and services to best meet the needs and preferences of our customers,” says Brian Faith, spokesperson for Walgreens.

RELATED: 6 Mainstream Businesses Betting On CBD

Now that two of the largest drugstore chains in America have invested on CBD’s capabilities for beauty and health, we can expect these type of products to be featured more prominently in all sorts of drugstores and pharmacies.

CBD’s presence in foods and drinks is still a point of contention, all heavily regulated by the FDA, so the compound’s presence in supermarkets and food based businesses might take a while longer. Still, all of these businesses associating themselves with CBD serve as reminders that cannabis is a business with staying power, changing mentalities and getting people more informed in the meantime. It’s only a matter of time before the government and responsible parties catch up to this idea.

Chris Evans Has ‘Chilled Out On Weed,’ But Not Acting

Brendan Bures
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Chris Evans Has ‘Chilled Out On Weed,’ But Not Acting

Sorry kids, but Captain America used to smoke weed. In a recent Hollywood Reporter profile, Chris Evans revealed how he “used to love [weed],” though he’s dialed the habit back in recent years.

“You know, I’ve chilled out on weed,” Evans told THR. “I used to love it, but now I think it’s the one thing that gets in my way. It zaps your motivation.”

RELATED: ‘I Don’t Feel So Good’ Meme Is Perfect After ‘Avengers: Infinity War’

In the cover story, Evans was reflecting on how much his life has changed since when he first moved to Hollywood in hopes of becoming an actor. He lived in what THR characterized as “Hollywood’s freshman dorm, the legendary Oakwood Apartments complex in Toluca Lake.” Reminiscing on those days, he recalled how welcoming all the young, but “thirsty” actors were, teaching each other the ropes including where to pick up weed. “You had to know that, back then. You couldn’t just walk into a store,” Evans said.

Now thanks to California’s recreational marijuana laws, Captain America could just enter a dispensary if he wanted. But the aspirational pursuit of being one of Hollywood’s leading men just doesn’t coincide with what Evans sees the cannabis lifestyle.

“I think apathy kind of bleeds in, and you start to think, ‘Well, I’m not apathetic, I just don’t feel like doing that.’ And it’s like, no—you would feel like doing that if you weren’t stoned,” he said. “And, you know—I’m 37. I can’t be smoking weed all the time. That’s crazy.”

RELATED: How Will Marvel Replace Actors After The Next ‘Avengers’ Movie?

All the comments coincide with the upcoming release of Marvel’s Avengers: Endgame this April. By all accounts, it seems like this movie will be the last in which Chris Evans dons the Captain America costume. But he also emphasized that comments of his forthcoming retirement have been greatly exaggerated.

“I never said the word ‘retire,'” he said. “It’s a really obnoxious notion for an actor to say they’re going to retire—it’s not something you retire from.”

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